商务英语level4 unit1 part4 Learning. Vocabulary Key company elements.

Mission statement.

A company's mission statement defines its purpose goals and vision.

A good mission statement is more than just words.

A strong mission can motivate employees and attract new talent.

Their mission statement has remained unchanged for 50 years.

Their mission is to empower everyone to achieve their full potential and become a global citizen.

Business strategy.

A business strategy defines how a company will achieve its goals.

It is usually decided by a leadership team that includes the company's CEO and board of directors.

A business strategy typically covers a period of three to five years.

Frequent changes in business strategy often indicate a company is unstable.

They said that their current decline in sales would not affect their business strategy.

They need an innovative business strategy to increase revenue.

What does a business strategy do?

A business strategy defines how a company will achieve its goals.

What does a mission statement describe about a company?

A company's mission statement defines its purpose goals and vision.

They need an innovative business strategy to increase revenue.

They said that their current decline in sales would not affect their business strategy.

Organizational structure.

An organizational structure determines how activities are directed within a company.

These activities include the company's rules, responsibilities, and job functions.

If a company merges with another, it is likely to experience changes to its organizational structure.

The future organizational structure of the company is still under discussion.

The company adopted a new organizational structure after being acquired.

The future organizational structure of the company is still under discussion.

Organizational culture.

Company culture is a system of shared values and beliefs within an organization.

For example, HUAWEI defines its organizational culture as wolf culture.

It encourages its employees to work together, embrace challenges, and be sensitive to market trends.

If a culture does not keep employees motivated, it may hurt a company's productivity.

The company encourages a culture of creativity and Free discussion.

Its company culture is centered on the health and well being of employees.

Why should a company invest in its culture?

If a culture does not keep employees motivated, it may hurt a company's productivity.

What determines how activities are directed within a company?

An organizational structure determines how activities are directed within a company.

A plan that defines our company will achieve its goals.

A business strategy defines how a company will achieve its goals.

Grand way encourages its employees to work together, embrace challenges, and be sensitive to market trends.

Its company culture is centered on the health and well being of employees.

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