Adventure day after day's plain and repetitive life has consumed the spirit of many people, most of whom have already tied themselves to this monotonous and poor life. To inspire our courage, taking risks is a good choice. In fact, the meaning of adventure is not only to inspire one's courage. If we look at the experience of any successful person, there must be, or may even be, many adventures in his life. Eagles fly to the blue sky for the first time at the risk of crushing their bones, and lions fight their timidity and take part in hunting for the first time. If someone always keeps his head on the grass and runs away as soon as he hears the wind blowing, he will only be an antelope all his life. In 1956, Hammer, 58, bought an oil company to enter the oil industry. But as the most profitable industry in the oil industry, the competition in the industry is very fierce. When Hammer started his oil business, the American oil industry, whether in the market or in the oil field, was already divided up by several big oil giants. Nevertheless, for Hammer, who has invested heavily in the oil industry, his only choice is to continue. But if he goes on working, he needs to solve the problem of supply first. Where can he get oil? The oil fields that have been explored are already bought by the former oil giants and are hard to get into, so Hammer has to try again and again to explore new fields. In this way, four years passed by. By 1960, Hammer, who had invested $10 million in drilling, had not produced a drop of oil. At this time, Hammer faced two choices: stop exploring and withdraw from the oil industry, or fight for life and death, and mobilize the last capital to try again. Hammer chose the latter with his incredible courage. This time he followed the advice of a young geologist and rented an area east of San Francisco that had long been abandoned by other oil companies. Hammer managed to raise a sum of money and started the most important and probably the last adventure in his life. As a result, Hammer succeeded! Hammer's company finally drilled the first barrel of natural gas since its inception when it drilled more than 260 meters, which later proved to be California's second largest natural gas field, with a total reserves worth more than $200 million. By understanding Hammer's experience, I think we have once again confirmed the rule that risk is proportional to profit. Great success is always accompanied by great risks, and when faced with these risks, most people will choose to stagnate. Only a few people bravely accept the challenge and rush forward, then they will succeed. So many successful people are not necessarily better than us, they are just darer than us. Thomson is the founder of a large listed company. His friends and younger generations once asked him the secret of success, and he told them that their success was entirely driven! Thomson had not received any good education since childhood. When he was a student, he was just hanging around the street with his friends. But when he grew up, he had to become a salesman because of the limitation of his education and knowledge. Fortunately Thomson's eloquence is good. Through years of hard work in the industry, he has always had a good performance, but also accumulated some familiar old customers for himself. But just when the company was ready to promote him because of its good performance, Thomson felt that it was going on like this. At most, he was just a little head of a salesman in the company, and had no big future. So he chose to take a risk, not only resigned resolutely, but also opened a small company with all the savings he had saved through years of frugality. But 20 years later, his company has become a large cross-industry, cross-domain listed company, and Thomson himself has already lived a rich life everyone envies. Thomson, like Hammer, chose a different path from most people, a risky and risky one, which is precisely why they succeeded. As Thomson said, success is often forced. It is in that desperate predicament that people are inspired to take their own adventures with tremendous courage. So when we look back, why do we have to wait until life forces us into a corner to take risks and truly realize our dreams? Of course, I admit that many people still hesitate to make choices before considering the huge risks that may come. Here I can teach you a way to help you overcome their psychological barriers, that is, never say "no"! Once there was a new saleswoman who always had a poor sales performance. No matter what she sold, her sales performance was always quite different from that of her colleagues. The distressed saleswoman finally found a psychologist and told her about her troubles and difficulties. After listening carefully to the saleswoman's experience, the psychologist asked her a question: "What changes do you think you should make and what do you want to change into?" The saleswoman replies, "I just don't want those people to see me as a novice; I don't want them to think I'm not convincing; I don't want them to think I'm not enthusiastic enough; I don't want them to think I'm dishonest..." But when she said this, the psychiatrist interrupted her: "I think this is the place you should change most! Don't think about'You don't want to do it'. You should think about'You want to do it'. After listening to the psychologist's words, the saleswoman thought carefully for a long time before reasserting her hope: "I want them to think that I am a mature and competent salesman; I want them to believe everything I say; I hope they are infected by my enthusiasm; and finally buy the products I sell. ” Since then, the saleswoman's performance has improved rapidly, because she has overcome the fears that plague her. She kept saying no, no, all that she was afraid of. But the more frightened she is, the more nervous these fears will make her, the more she will lose the courage to continue to struggle. But when she followed the advice of the psychologist, she changed "no" to "I want" and "I want" to be full of clear goals and directions, so she naturally had more courage to accept the challenges and risks again and again.

Competence Challenge Method Every successful person has his own ability, because they depend on different abilities in different fields or different identities and positions. In fact, each of us is like this, each of us actually has some ability to make others eye-catching. Now we have the courage to face all the difficulties without retreating from the spirit of adventure. Imagine that you are a fighter with great courage, but what can you do when you face the enemy's thousands of troops alone? So after having the spirit of adventure, if we want to truly achieve our dreams, we also need to have some strength, which is more powerful than others, or at least competitors. This strength is ability! How does ability come from? Some people say that through learning, but this statement is not accurate! What we learn is knowledge or experience, but ability actually depends more on practical training. A good gymnast has the incomparable coordination and balance ability of our common people. Can this ability be acquired by constantly reading the biographies of great gymnasts? It's impossible. They have this ability because they have been trained hard and practiced thousands of times in every movement. A good fighter, even if he knows all the ways of shooting and dodging bullets in the world, is useless, because he has not turned the knowledge he has mastered into ability. What really helps him save his life on the battlefield is the instinctive physical memory acquired by long-term training, which is the battlefield survivability that can really ensure that he becomes an excellent fighter. On the contrary, no soldier defeats his enemy by reading the battlefield survival manual. So ability is a skill that practice makes perfect. Only with this skill can we really change the world. So what abilities do successful people generally have that are beyond the reach of ordinary people, and what abilities ultimately help them succeed? I once saw a teenager with autism. He can't talk or even dress himself, and he still can't take care of himself in his 20s. But even he has his own unique ability. For example, he can tell me that any date in any year is a day of the week without thinking, and that any object can be accurately drawn on paper as a camera with only one glance. So what we need to do is not to improve our abilities, but to try to discover the talents we have. Through training and practice, it is enough to magnify our talents and show them when needed and apply them. Of course, for most successful people, there are still some abilities that are common and necessary, such as the ability to express and communicate, the ability to analyze and judge... Because the obvious problem is that no matter how powerful our personal abilities are, we can never be omnipotent. So we need to work together with other people to borrow their abilities, which necessarily requires expression, communication, judgment and analysis. Once there was a king who had just ascended the throne. He did not possess superb martial arts and had no experience in dealing with practical domestic problems. Fortunately, he found two men, a great courageous warrior and a master of government affairs. After carefully analyzing their personalities, hobbies and personalities, the king decided to invite them to help him govern the country. Next, the young monarch visited them separately. Through analysis, he came to the conclusion that their respective personality characteristics, together with their excellent expression and communication skills, won their favor. From then on, these two men became the left arm and right arm of the king, helping him deal with various crises from home and abroad, and the kingdom became strong under the rule of the king. Finally, let's conclude that ability is important. Only with ability can we really change the world. But you should also remember that the real ability must come from practice, not what you will, but what you can do.

Thinking Challenge Method

In any work, it is very important to keep calm, analyze objectively, and find out the essence of things by using their own unique way of thinking! ____________ If we can do it, how can we not succeed?

A group of people, led by a guide, went to visit a museum. In front of a showcase with meteorites, Miss Tour Guide warmly introduced to you the legendary story of this meteorite from the moon. The story of Miss Tourist Guide is wonderful, and tourists are interested in the meteorite because of this wonderful story.

A tourist asked the tour guide curiously how many years ago the meteorite was formed. "This meteorite was formed 20 million years ago," the tour guide proudly told each other after hearing the visitors'questions.

All the tourists were shocked to hear the answer. They immediately continued to ask the tour guide how she could know the time of meteorite formation so accurately.

The tour guide's proud expression still hung on her face: "Last year I personally asked the curator of this museum, when he told me that the meteorite was formed 20 million years ago..."

Although this is a joke, in fact, such a joke may not happen in real life. Last year I went to New Zealand to speak and walked into a small restaurant by myself after work. Talking to the boss over dinner, he told me a personal story, half joking and half complaining.

Once, he hired a young man who worked during the summer vacation. The young man was grateful to his boss for giving him such an opportunity to exercise, and naturally cherished the job, so he always handled every job his boss gave him meticulously.

So just before the end of the first day's work and when the boss had made the decision to hire him for a long time throughout the summer vacation, he gave him the last job of the day: "Flush all the dirty things in the pool onto the grate, and then pour it out."

"At that time, the young man was still working very hard. He even put all the leftovers left in the pool into the grate with his hands, not even a single crumb of bread." The boss told me about the situation. "Even when I wanted to persuade him not to work so hard, he picked up the rubbish-laden grate, turned it over and dumped all the rubbish back into the sink..."

The young man didn't get the job in the end, and maybe he didn't know what he had made until he was driven away by his boss. But when I heard about it, I felt very different. There was a serious problem. That meticulous young man, like the woman guide in the joke, thought in a simple linear way: apparently, in his opinion, he did it exactly according to his boss's instructions. Well, wash the pool clean and then pour it down. I'll do that, as you tell me, that's all. But he didn't get out of the details and think about it. Why did his boss ask him to do this? Isn't that just to keep the sink and the grate clean?

So we should remember that when most people assign tasks to us or want us to do something, what they want to see is the "effect", not the "process". If the "effect" can not be achieved, the perfect process is meaningless. And if the process of pursuing perfection deviates from the "effect" we are pursuing, it is not a wise way to do it.

One day in 1956, Mr. Akio Morita, Vice President of Sony Corporation of Japan, was walking down the streets of New York in the cold wind. He was thin and had a small transistor radio with him.

In fact, this is the 100th time that Akio Morita has traveled across the Pacific to the United States. He came here to find more partners and retailers for Sony's small transistor radios, as he had done 99 times before.

But in the beginning, Mr. Morita faced exactly the same problem as the previous 99 times. Although all retailers were very interested in his gadget, none of them dared venture to buy the goods he brought: "We Americans like big houses with many rooms, what we need is. With the big radio in the living room and bedroom, which has beautiful shape and good sound effect, you make such small things... I'm afraid there may not be a market.

Mr. Morita did not explain this time as much as before. He decided to leave something for Americans to try out, to feel the convenience of carrying this small radio, the freedom of choosing a station and the seldom disturbing characteristics of others.

The trial was more effective than Morita's explanation of the advantages of a small radio 100 times. Soon the little thing became popular in the United States.

But at this time, Mr. Morita encountered a sweet trouble which made him feel both excited and nervous. A company called Baoluhua saw the future of small transistor radios and decided to cooperate with Sony on a large scale. This is a good thing to ask for, and the first order of this Baoluhua company is 100,000 units! The problem is that Baoluhua asked Sony to replace all of its 100,000 radios with Baoluhua's brand.

Morita did not hesitate to reject the big business that he never dreamed of. He firmly disagreed with the fact that Sony's brand was buried.

Baoluhua's manager was surprised by Mr. Morita's decision: "Nobody in the United States has heard of your name, but our company has been famous in the United States for 50 years. Why don't you borrow our advantage?"

Morita's answer is, "When you were not famous 50 years ago, you should be as unknown as we are today. So in 50 years'time, our names will be as famous as you are today! ____________

Facts have proved that Morita is right. Fifty years later, few people remember the name Baoluhua. But Sony has entered thousands of families. This story illustrates the importance of purposiveness - Sony or Akio Morita's aim is to make Sony sell globally, not just small radios all over the world!

Our thinking must follow the purpose closely, the meaning of the process is only to achieve better results, so as to achieve our goal. Based on this fact, we can also summarize another great use of the way of thinking, that is, the process of self-control after determining the "purpose" or the "effect" to be achieved. In fact, it can be better done by changing the way of thinking and helping us avoid risks.

Then tell the story of Akio Morita. He refused to cooperate with Baoluhua, but soon fortune came to him again - a large dealer with 151 chain stores also wanted to work with Sony. Because he is a small radio user himself, the convenience brought to him by this gadget attracted him greatly.

The big dealer found Mr. Morita and asked him to submit a quotation for the purchase of 5,000, 10,000, 30,000 and 50,000 small radios a year, up to 100,000.

What would friends do if they met this kind of thing? Efforts to lower prices, in any case, to get the 100,000 units of the big order - the sky is not easy to drop such a large pie ah!

But in fact, this is precisely the reason why some people did not become president. We once again committed the problem of linear thinking and did not understand our purpose.

Mr. Morita knows that his first goal as Sony's vice president is to keep orders and increase Sony's popularity. The second goal after that is to make as much profit as possible for the company, but profit is not exactly equal to sales. So instead of being confused by sudden good news like most people, Mr. Morita calmly told the dealer that he needed a day to think about it before he could hand over the quotation to the other party tomorrow.

After obtaining the other party's consent, Akio Morita quickly returned to the hotel and carefully analyzed the current situation.

Indeed, according to the general idea, the larger the number of orders, the more profitable the company will bring, but the problem is that Sony owned only 1,000 small transistor radios per month. If the scale of production is enlarged at once and the huge amount of capital needed to invest in building new factories, purchasing equipment, recruiting and training staff is not to say, the key is that in case there are no such large orders in the next year, this rapid expansion will bring many unpredictable situations to the company, and even bring the company into danger.

In this way, Morita has been hesitating between receiving and not receiving the two options, repeatedly thinking about the impact of this order on the company and its consequences, and calculating the relationship between price and order quantity.

It was late at night, and Morita was still unable to come up with a solution that would get the business without causing trouble to the company. He scribbled restlessly on the paper. Suddenly, a casual U-shaped symbol attracted his attention. Inspiration flashed through his mind.

According to the current production scale of Sony, the total number of small transistor radios produced annually is about 12,000. If the order is 5,000, the supply of 10,000 transistor radios per year to the seller is the limit that the company can achieve without expanding production scale or suddenly re-investing.

That is to say, the annual supply of 10,000 small transistor radios is the maximum profit the company can make under existing conditions. If we do more supply, the cost of investment will lead to loss of profits. The larger the investment, the more profits lost and risks faced in the short term.

So the next day, when Akio Morita met the dealer again at the appointed time, he handed over the quotation sheet he had prepared to the other side and said with a smile, "Our company is somewhat different. Our price decreases with the increase of the number between 0 and 10,000 units. But after more than 10,000 units, the price will rise with the number of orders. That is to say, within 10,000 units, I can give you the biggest discount, more than 10,000 units, the discount will be less and less as the number increases.

The distributor looked at the quotation submitted by Morita and listened to the strange remarks of the other side, feeling a little unbelievable. He had never heard of such a thing, and even felt that the little Japanese in front of him was joking with him. But after all, he worked in the market for many years, so although he was very unhappy, he still suppressed his anger and said to Morita, "Mr. Morita, I have been in business for nearly 30 years, but I have never seen anyone like you. How is it possible that the larger the quantity I buy, the higher the price?

Morita Akio had long anticipated that the other party would have doubts about this, so he patiently explained to him his way of thinking about making this quotation. The distributor finally understood Morita's reason and was very happy that he could find such a rigorous, calm and realistic partner, so he happily met Morita.