LTV的计算和预测

1.计算分日期分渠道的LTV

    SELECT  b.regdate,b.gamechannel ,c.channelname,b.users
                     ,if(DATEDIFF(curdate(),b.regdate)>1,sum(IF(a.days<=1,a.pay,0))/b.users,"-") as ltv1
                     ,if(DATEDIFF(curdate(),b.regdate)>2,sum(IF(a.days<=2,a.pay,0))/b.users,"-") as ltv2
                     ,if(DATEDIFF(curdate(),b.regdate)>3,sum(IF(a.days<=3,a.pay,0))/b.users,"-") as ltv3
                     ,if(DATEDIFF(curdate(),b.regdate)>4,sum(IF(a.days<=4,a.pay,0))/b.users,"-") as ltv4
                     ,if(DATEDIFF(curdate(),b.regdate)>5,sum(IF(a.days<=5,a.pay,0))/b.users,"-") as ltv5    
                     ,if(DATEDIFF(curdate(),b.regdate)>6,sum(IF(a.days<=6,a.pay,0))/b.users,"-") as ltv6    
                     ,if(DATEDIFF(curdate(),b.regdate)>7,sum(IF(a.days<=7,a.pay,0))/b.users,"-") as ltv7    
                     ,if(DATEDIFF(curdate(),b.regdate)>8,sum(IF(a.days<=8,a.pay,0))/b.users,"-") as ltv8    
               ,if(DATEDIFF(curdate(),b.regdate)>9,sum(IF(a.days<=9,a.pay,0))/b.users,"-") as ltv9  
                     ,if(DATEDIFF(curdate(),b.regdate)>10,sum(IF(a.days<=10,a.pay,0))/b.users,"-") as ltv10
                     ,if(DATEDIFF(curdate(),b.regdate)>11,sum(IF(a.days<=11,a.pay,0))/b.users,"-") as ltv11
                     ,if(DATEDIFF(curdate(),b.regdate)>12,sum(IF(a.days<=12,a.pay,0))/b.users,"-") as ltv12
                     ,if(DATEDIFF(curdate(),b.regdate)>13,sum(IF(a.days<=13,a.pay,0))/b.users,"-") as ltv13
                     ,if(DATEDIFF(curdate(),b.regdate)>14,sum(IF(a.days<=14,a.pay,0))/b.users,"-") as ltv14 
                     ,if(DATEDIFF(curdate(),b.regdate)>15,sum(IF(a.days<=15,a.pay,0))/b.users,"-") as ltv15
                     ,if(DATEDIFF(curdate(),b.regdate)>16,sum(IF(a.days<=16,a.pay,0))/b.users,"-") as ltv16 
                     ,if(DATEDIFF(curdate(),b.regdate)>17,sum(IF(a.days<=17,a.pay,0))/b.users,"-") as ltv17
               ,if(DATEDIFF(curdate(),b.regdate)>18,sum(IF(a.days<=18,a.pay,0))/b.users,"-") as ltv18           
                   ,if(DATEDIFF(curdate(),b.regdate)>19,sum(IF(a.days<=19,a.pay,0))/b.users,"-") as ltv19
                     ,if(DATEDIFF(curdate(),b.regdate)>20,sum(IF(a.days<=20,a.pay,0))/b.users,"-") as ltv20
                     ,if(DATEDIFF(curdate(),b.regdate)>21,sum(IF(a.days<=21,a.pay,0))/b.users,"-") as ltv21
                     ,if(DATEDIFF(curdate(),b.regdate)>22,sum(IF(a.days<=22,a.pay,0))/b.users,"-") as ltv22
                     ,if(DATEDIFF(curdate(),b.regdate)>23,sum(IF(a.days<=23,a.pay,0))/b.users,"-") as ltv23 
                     ,if(DATEDIFF(curdate(),b.regdate)>24,sum(IF(a.days<=24,a.pay,0))/b.users,"-") as ltv24 
                     ,if(DATEDIFF(curdate(),b.regdate)>25,sum(IF(a.days<=25,a.pay,0))/b.users,"-") as ltv25 
                     ,if(DATEDIFF(curdate(),b.regdate)>26,sum(IF(a.days<=26,a.pay,0))/b.users,"-") as ltv26 
                     ,if(DATEDIFF(curdate(),b.regdate)>27,sum(IF(a.days<=27,a.pay,0))/b.users,"-") as ltv27                  
               ,SUM(IF(a.days<=1,a.pay,0)) as ltvpay1
                     ,SUM(IF(a.days<=2,a.pay,0)) as ltvpay2
               ,SUM(IF(a.days<=3,a.pay,0)) as ltvpay3
                     ,SUM(IF(a.days<=4,a.pay,0)) as ltvpay4
                     ,SUM(IF(a.days<=5,a.pay,0)) as ltvpay5
                     ,SUM(IF(a.days<=6,a.pay,0)) as ltvpay6
                     ,SUM(IF(a.days<=7,a.pay,0)) as ltvpay7
                     ,SUM(IF(a.days<=30,a.pay,0)) as ltvpay30
         FROM 
                            (-- 计算分渠道分日期的新增用户
             SELECT DATE(registertime) as regdate,gamechannel ,COUNT(DISTINCT roleid) as users
                 FROM createrole 
              WHERE registertime >='2018-09-14'
                   AND roleid NOT IN (SELECT roleid FROM createrole_optimize)
                  AND  registertime <CURDATE()
                GROUP BY DATE(registertime),gamechannel) as b ,
                (
             -- 对分渠道分日期的LTV的数据进行汇总
            SELECT a.gamechannel, a.date as regdate ,a.paydays as days ,SUM(pay) as pay
                FROM  
                                    (-- 计算付费天数距离注册天数时间
                                SELECT  date(a.registertime) as date ,a.gamechannel,a.roleid,IFNULL(DATEDIFF(b.paytime,a.registertime)+1,0) as paydays ,                                                             IFNULL(b.money,0) as pay
                                         FROM   createrole as a  LEFT JOIN  recharge  as b 
                                         on    a.roleid=b.roleid 
                                         AND  a.roleid NOT IN (SELECT roleid FROM createrole_optimize)
                                     WHERE   b.paytime >='2018-09-14'
                                            AND    b.paytime <CURDATE()     ) as a 
                GROUP BY  a.date , a.gamechannel,a.paydays
                                                                                             )as  a ,allchannel as c 
 WHERE  a.regdate=b.regdate AND a.gamechannel=b.gamechannel AND c.channelid=a.gamechannel
 GROUP BY  b.regdate,b.gamechannel ,b.users,c.channelname                                                                       

2.计算分渠道的LTV
计算分渠道的LTV涉及一个问题,日期的选择,9.14开服,现在9.29计算LTV14的时候只能,用9.14的新增玩家和9.14的新增玩家在9.19-9.29期间的付费来计算,其他的
日期和付费都不符合条件

        SELECT  b.gamechannel ,c.channelname    
                    ,IFNULL(SUM(IF(a.days<=1 AND (DATEDIFF(curdate(),b.regdate)>=1),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=1),b.users,0)),"-") as LTV1
                    ,IFNULL(SUM(IF(a.days<=2 AND (DATEDIFF(curdate(),b.regdate)>=2),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=2),b.users,0)),"-") as LTV2
                    ,IFNULL(SUM(IF(a.days<=3 AND (DATEDIFF(curdate(),b.regdate)>=3),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=3),b.users,0)),"-") as LTV3
                    ,IFNULL(SUM(IF(a.days<=4 AND (DATEDIFF(curdate(),b.regdate)>=4),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=4),b.users,0)),"-") as LTV4
                    ,IFNULL(SUM(IF(a.days<=5 AND (DATEDIFF(curdate(),b.regdate)>=5),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=5),b.users,0)),"-") as LTV5
                    ,IFNULL(SUM(IF(a.days<=6 AND (DATEDIFF(curdate(),b.regdate)>=6),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=6),b.users,0)),"-") as LTV6
                    ,IFNULL(SUM(IF(a.days<=7 AND (DATEDIFF(curdate(),b.regdate)>=7),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=7),b.users,0)),"-") as LTV7
                    ,IFNULL(SUM(IF(a.days<=8 AND (DATEDIFF(curdate(),b.regdate)>=8),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=8),b.users,0)),"-") as LTV8
                    ,IFNULL(SUM(IF(a.days<=9 AND (DATEDIFF(curdate(),b.regdate)>=9),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=9),b.users,0)),"-") as LTV9
                    ,IFNULL(SUM(IF(a.days<=10 AND (DATEDIFF(curdate(),b.regdate)>=10),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=10),b.users,0)),"-") as LTV10
                    ,IFNULL(SUM(IF(a.days<=11 AND (DATEDIFF(curdate(),b.regdate)>=11),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=11),b.users,0)),"-") as LTV11
                    ,IFNULL(SUM(IF(a.days<=12 AND (DATEDIFF(curdate(),b.regdate)>=12),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=12),b.users,0)),"-") as LTV12
                    ,IFNULL(SUM(IF(a.days<=13 AND (DATEDIFF(curdate(),b.regdate)>=13),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=13),b.users,0)),"-") as LTV13
                    ,IFNULL(SUM(IF(a.days<=14 AND (DATEDIFF(curdate(),b.regdate)>=14),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=14),b.users,0)),"-") as LTV14
                    ,IFNULL(SUM(IF(a.days<=30 AND (DATEDIFF(curdate(),b.regdate)>=30),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=30),b.users,0)),"-") as LTV30
                    ,IFNULL(SUM(IF(a.days<=60 AND (DATEDIFF(curdate(),b.regdate)>=60),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=60),b.users,0)),"-") as LTV60
                    ,IFNULL(SUM(IF(a.days<=90 AND (DATEDIFF(curdate(),b.regdate)>=90),a.pay,0))/SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=90),b.users,0)),"-") as LTV90
                    ,SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=3),b.users,0)) as ltv3users    
                    ,SUM(IF(a.days=1 AND (DATEDIFF(curdate(),b.regdate)>=14),b.users,0)) as ltv14users              
              ,SUM(IF(a.days<=3 AND (DATEDIFF(curdate(),b.regdate)>=3),a.pay,0)) as ltvpay3
              ,SUM(IF(a.days<=14 AND (DATEDIFF(curdate(),b.regdate)>=14),a.pay,0)) as ltvpay14
         FROM 
                            (-- 计算分渠道分日期的新增用户
             SELECT DATE(registertime) as regdate,gamechannel ,COUNT(DISTINCT roleid) as users
                 FROM createrole 
              WHERE registertime >='2018-09-14'
                  AND  registertime <CURDATE()
                    -- 剔除优化用户
                    AND roleid not in (SELECT roleid FROM createrole_optimize)
                GROUP BY DATE(registertime),gamechannel
                ) as b ,
                (
             -- 对分渠道分日期的LTV的数据进行汇总
            SELECT a.gamechannel, a.date as regdate ,a.paydays as days ,SUM(pay) as pay
                FROM  
                                    (-- 计算付费天数距离注册天数时间
                                SELECT  date(a.registertime) as date ,a.gamechannel,a.roleid,IFNULL(DATEDIFF(b.paytime,a.registertime)+1,0) as paydays ,                                                             IFNULL(b.money,0) as pay
                                         FROM   createrole as a  LEFT JOIN  recharge  as b 
                                          on    a.roleid=b.roleid 
                                     WHERE   b.paytime >='2018-09-14'
                                        AND    b.paytime <CURDATE()
                                        -- 剔除优化用户
                                  AND     a.roleid not in (SELECT roleid FROM createrole_optimize)      ) as a 
                GROUP BY  a.date , a.gamechannel,a.paydays
                                                                                             )as  a ,allchannel as c 
 WHERE  a.regdate=b.regdate AND a.gamechannel=b.gamechannel AND c.channelid=a.gamechannel
 GROUP BY  b.gamechannel, c.channelname                                                                             
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