Data, as “the new oil” of modern business, can be refined with advanced analytics and turned into powerful fuel, which significantly boosts organizations’ performance. Extracting insights from big data could unleash new waves of productivity, growth and innovation for business and society. In addition, an increasing number of companies shifted their balance of power in terms of marketing strategy from traditional media to digital channels, as insightful opinions learned from data mining enable them to react more flexibly.
During my internship at DIDI global, a typical data-driven internet company which focus on intelligential transportation and car-sharing, the experience deepened my understanding about how data-driven thinking enable operation strategy to be implemented flexibly and effectively. As a strategic product manager, I always collect requirements and design product prototype from drivers and passengers, set small-scale A/B tests before applying to all, evaluate outcomes from different testing groups, and finally adjust initial strategy accordingly. Thanks to multiple data indicators, we could break our initial objectives into periodical ones and finally achieve them step by step. I also felt a great sense of achievement every time the indicators was improved. At that time, I realized that data-driven will be a leading new trend of modern business operations and thus data related skills are highly needed in the future digital world.
As an internet product manager, I work and communicate closely with algorithm engineers to choose and optimize our strategies. I started to know how statistical model and machine learning can be applied in practice to solve challenging problems effciently, and how an appropriate algorithm brings huge strategical and economical benefits for a company. As I l feel the beauty of big data, I made up my own mind to persue future career in data-related fields. During this period, to better use and understand data, I also learned some analysis tools, such as SQL and Tableau. Still, I felt some of my hard skills still need to be improved, especially coding skills.
I am very interested in DAAI program because it brings me a totally new dimention to solve business problems. Besides, it equip me with the essential coding skills of big data such as python and R. Additionally, the machine learning courses can give us a deeper understanding of various algorithms used in future AI world. I think I am qualified and well prepared for this program, and I also firmly believe that the DAAI program will help me to achieve my career goals.
