Designing a presentation without an audience in mind is like writing a love letter and addressing it “to whom it may concern.”—Ken Haemer

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Audience

1. **Understand the Audience’s Power **
   Look at the audience as the “hero” of your idea
   • Give the hero a special gift
   • Teach the hero to use a “magical” tool
   • Help the hero get “unstuck”
2. Segment the Audience
3. Present Clearly and Concisely(简明地) to Senior Executives（行政）
   • Get to the point
   • Give them what they asked for
   • Set expectations
   • Create executive summary slides
   • Rehearse
4. Get to Know Your Audience
5. Define How You’ll Change the Audience
   When you present, you’re asking the people in the room to change their behavior or beliefs in some way, big or small.
6. Find Common Ground
   • Shared experiences: What from your past do you have in common. Do you share memories, historical events, interests?
   • Common goals: Where are you all headed in the future? What types of outcomes are mutually desired?
   • Qualifications: Why are you uniquely qualified to be the audience’s guiding expert?

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今日阅读Harvard business review之笔记整理，希望有简明扼要到你嘻嘻。