做电商，尤其是亚马逊平台，一些小工具是非常必要的，以下是几款国外卖家推荐的工具，其中有几款非常好用哦。
Product & Market Research
The perfect too for Ecommerce and Amazon sellers looking to perform in depth keyword research. Google is the biggest search engine by far and utilizing their keyword tool can be great for Amazon sellers who want to determine the high impression and most relevant keywords to attach their product listings to. We have agreat video tutorialon how to use it for ecommerce and Amazon sellers.
Even though this is a paid tool, it is one worth getting. It pulls data from
the google keyword planner and allows you to find truly those long tail
keywords that can drive targeted traffic and that is likely to be less
competitive than other keywords. We utilize this for both digital
marketing and Amazon selling.
Another keyword research tool but directly for Amazon FBA and Ecommerce
sellers. The price is fairly low but the tool pulls in data from both
Google and Amazon and ultimately determines the appropriate keywords
that get both great traffic volume and potential conversions.
A must use tool for Amazon FBA Sellers. Camel camel camel allows people
to perform direct research on specific ASIN’s. You can view price
changes, changes in BSR, and alot more information. The beauty is you
can capture the historical data of ASIN’s you’re research for your
products.
Why you we include Google Translate in our list of resources? For those global sellers that sell overseas in places like Japan and Germany and need a tool that can translate various listing, emails, etc.. It’s not perfect, but good enough to get the job done. We have a greatGoogle Translate video tutorialon how to use it. Imagine for those Amazon sellers who want to expand globally?
Another tool to translate emails and listings. It is a little more accurate
and does cost for each listing, but if you’re a big time seller, this
can be a great resource for global sellers.
Google trends is another research tool for picking products and understanding the trend lines of those products. This tool also helps with inventory management and know what times of the year you should stock up versus other times of the year. We show you how to use it in thisgoogle trends video tutorial.
Our research tool of choice, AMZ Shark does many things including product
research, tracking competitor sales, pulling keyword opportunities, and
extracting reviews from competitors, and now you can use it to find
niche opportunities within Amazon. We use this tool on a daily basis.
If you want to speed up your research process on Amazon, JungleScout is the way to go. Type on a keyword in Amazon and see the results that show up. Jungle Scout is a Google Chrome Extension that will allow you to summarize that entire first page including BSR, estimates sales per month, FBA vs Amazon vs Merchant Fulfilled, price per unit, and of course name of product.View our tutorial here.
If you are an Amazon FBA or Merchant seller, the calculator is probably the most used tool for crunching numbers. You can take a competitor’s ASIN, and determine the margins you could make on that same product. It breaks down FBA Fees, commissions, and other critical information. Check our ourtutorial on how to use the FBA calculator.
A great tool for Amazon and Affiliate sellers. If you want to research
product opportunities using specific criteria, Amasuite can do just
that. This Amazon suite of tools does alot more than that. You can get
a little overwhelmed but it is worth the spend.
Probably should have listed this one sooner, but lets say you want to research
more longtail keywords. This will do it for you automatically. Just
put your keyword in, pick your markets, and this will go out and find
every relevant long tail keyword possible. I’ll warn you, this tool can
provide some irrelevant results, but can also be dangerous in a good
way.
Terapeak is a powerful tool for Amazon & Ebay sellers. I don’t personally
use it, but I know of some high power sellers that use and live and die
by it. See thousands of the the hottest products and categories on eBay
and Amazon.
Packaging & Inventory Ecommerce Tools
If you sell products online and you’re doing any form of private labeling,
you will need barcodes. This site will charge you $20 for 20 codes
which is cheap in our opinion. We use this site for many of our product
we sell. A great resource and place to get everything you need.
Can’t believe I’m giving this one away. But upgrade images will take your
product images and give you high end and I do mean high end quality
photos at a fraction of the cost of traditional photography studios.
The great thing with these guys is you can send your product to them or
have them order for free off Amazon. They are my secret weapon to
selling products online.
I love these guys. I keep telling people how critical it is to have the
best images. These guys can retouch images, create whitebackgrounds,
create 3D renderings, and much more. I really only use two to three
companies for my images. Pro FBA Images is one of them.
Lets say you choose to take the photos yourself, but you know you need a
white background and need to spruce them up a little. Foto Fuze will
take your photos and with a little work on your end, create white
backgrounds for you images. I used this software before finding Upgrade
Images, but this still works wonders.
Fiverr is similar to 99 Designs but a lot less expensive. We use this site
for even finding people to translate our listings. But if you need
someone to create packaging, digital packaging images, and logos, Fiverr
is a great resource.
99 Designs is just that, a graphic design website for those looking for
websites, logos, packaging, and other branding related elements. More
expensive than most sites, but you’ll get high quality with the many
designers that will bid for your project.
For as low as $35, you can easily use DesignMatic to use its articial
intelligence software to create a logo for you based on specific
criteria. You can then make small changes to the logo if you prefer or
purchase it as is.
Global Product Sourcing
If you are looking to source products globally, Alibaba is the number 1
that most people use. You can literally view 1,000’s of products to
source in China and other parts of the world. Be careful though because
you should connect with minimum 5 – 10 suppliers per product when
you’re conducting research.
A company under Alibaba, Ali Express is very similar except you can’t
always get the customization that you can on Alibaba.com. Also, they
will ship you a smaller quantity of products (MOQ 50 in many cases). A
great alternative.
We have not used ThomasNet, however we’ve heard great things about it and
know a few other sellers that use it. You can find many more US based
suppliers on ThomasNet. But note that it may be a little more expensive
to source product on this site than Alibaba.
Email AutoResponder For Amazon & Ecommerce Sellers
Feedback Genius (30 Day Free Trial)
Our top tool of choice for selling on Amazon and having an autoresponder
that will collect seller feedback and product feedback from customers.
They are in the process of rolling out an international component where
you can contact buyers in other Amazon Global Markets that you sell in.
We use the global segment and it works amazingly well.
Similar to Feedback Genius, SalesBacker is the new kid on the block but they
say they can find reviewers for you and it has the potential of getting
10% product reviews from purchasers of your product on Amazon.
Definitely worth looking into.
The gold standard in traditional email autoresponders, AWeber is great for
any blogger, website owner, and Ecommerce site owner that wants to build
and create an automated sequence that captures emails and responds to
those subscribers.
LeadPages has taken off in a big way. If you need to create squeeze pages that
convert people to buyers, email subscribers, or getting people to sign
up for stuff, lead pages is the perfect tool. We use it for practically
everything including getting people to sign up for our webinars. Plus,
the tool is super easy to use in building quality lead pages.
I had to give my guys at hostnine some love. I know many others use
BlueHost, but this little company is amazing, great customer service,
and you can get a reseller account for only $25/month. The spend is
worth it because you get quality servers and unlimited website you can
host on your own reseller account.
If you need an solid ecommerce website created, shopify has just about
every theme you need to create it. Shopify has also been a great
resource for ecommerce selling looking to learn the tricks of the trade.
Woo Commerce connects to your wordpress CMS system and allows you to sell
directly from your website. Woo Commerce is a great alternative to
Shopify as we know many Ecommerce sellers who use it instead of Shopify.
Freight Forwarders
If you are looking to ship via sea, flexport can be a great broker. They
handle customs and freight forwarding for shipments into the United
States and out of the Untied States.
FBA Inspection is another freight forwarder. The great thing with them is
they handle prep services and Amazon Returns for Amazon Sellers.
Definitely another resource worth considering.
Multi-Channel Management
For those big sellers who sell across their ecommerce website, Amazon,
EBay, and other platform but need to source from one location (Amazon
FBA for example), Skubana will handle inventory management and shipping
from one interface.
Very similar to Skubana, you can conduct multi-channel inventory management
from one interface versus having to do it from multiple platforms.
Again, you only start doing this once you are selling across multiple
platforms.
Another platform if you sell across multiple channels including Ebay, Amazon,
shopy, and others. It also has a repricing product for those who do
retail arbitrage but of course private label.
Getting Product Reviews
Tomoson is my top “tool” of choice when it comes to collecting reviews for
blogs, products, and Amazon sellers. They just recently made the tool
more friendsly for Amazon sellers so for example you can contact only
those who have Amazon Prime accounts which is perfect for Amazon FBA
Sellers.
I hate to rely on review services and I particularly don’t like to pay
for them, but that’s the price at times. I love HPT because it is super
cheap ($29.99/month) and once you post your product, you will get a
bevy of emails for you to reach out to yourself. The beauty is this can
be your future launch list if you prefer.
Viral launch is the one paid tool that I will use from time to time. Those
guys are great to work with and they save you the time in sending out
emails with individual coupon codes to buyers. They handle this for you
and will allow you to determine how much inventory over what period of
time you prefer. You can even gradually increase the amount of
inventory given out. Awesome awesome service.
Accounting & Taxes For Ecommerce Sellers
Freshbooks is great for ecommerce and digital sellers who need accounting and
invoicing software. Period. Great resource to use.
TaxJar is the new kid on the block but destined to do incredibly well. They
will integrate with your Amazon Seller account, pull report, and figure
out what you owe in taxes around various States in which you sell out of
due to Nexus laws. You don’t have to worry about this early on when
you are just getting started, but when your sales do pick up a bit, it’s
great to have a software like this that can do the work.
From
http://www.zoncommerce.com/resources/
