Quriky, 主要是专注于一些创新小产品，而且尽量不涉及电子的部分。
原因有二：
1. 商业模型
介绍一下 co-creation (来自 wiki)
Co-creation is when two or more people come together as a collaborative team, with a strong desire to create something beyond their individual capabilities, and not knowing, but fully trusting the precise outcome. （废话，我们都是有情怀的人）
还有这个部分：
Co-created value arises in the form of personalised, unique experiences for the customer (value-in-use) and ongoing revenue, learning and enhanced market performance drivers for the firm (loyalty, relationships, customer word of mouth). Value is co-created with customers if and when a customer is able to personalize his or her experience using a firm's product-service proposition – in the lifetime of its use – to a level that is best suited to get his or her job(s) or tasks done and which allows the firm to derive greater value from its product-service investment in the form of new knowledge, higher revenues/profitability and/or superior brand value/loyalty.
整个流程的核心是共同创造价值（values），这种价值的特点：
1. 和消费者共同创造，体现在当消费者使用公司的产品时，提出个性化体验的需求（贡献自己的知识等）并且被公司采纳，产品根据用户的需求被修改从而让用户有更好的体验。
2. 公司得到消费者的知识，来挣钱，改进服务，并且提高用户的品牌忠诚度。
这是参与感的孪生兄弟啊。
2. 特长（comfortzone）
可以看出这家公司的特长是偏向设计（展示做原型的工坊）和 资源的整合（比如视频中提到的寻找合作伙伴）。
在学校参与一个咨询项目的时候，第一次见面客户就要求可以乱想，但是要记住他们的特长（ we are willing to step out our comfort zone, butrememberour specialities.）。可见公司还是愿意做他们最擅长的部分，毕竟这样才可以挣钱。
