principle 10 : plan to throw one away One of the most important critical...

principle 9 : align incentives for developer and customer Projects often...

principle 8 : communicate with customers/users Never lose sight of why s...

principle 7 : give products to customers early No matter how hard you tr...

principle 6 : poor reliability is worse than poor efficiency When softwa...

principle 5 : don’t try to retrofit quality Quality cannot be retrofit i...

principle 4 : high-quality software is possible Although our industry is...

principle 3 : productivity and quality are inseparable There is a clear ...

principle 2 : quality is the eyes of the beholder There is no one defini...