OPPORTUNITY IDENTIFICATION AND SELECTION
STRATEGIC INPUT SETS THE
ENVIRONMENT - DIRECTION
PLANNING/ORGANIZATIONAL STRUCTURE
3 CORPORATE APPROACHES:
1.MISSION/VISION STATEMENT
2.PLATFORMS
3.LOB/SBU(line of business/strategic business unit)
1. MISSION/VISION STATEMENT HAS 3 COMPONENTS
1.PRODUCT/SERVICE/INDUSTRY
2.HIGH END SEGMENTATION
3.HOW WE WILL ACCOMPLISH IT
2.PLATFORMS PROVIDE A COMMON SHARED BASIS
TECHNOLOGY
DESIGN
PATENT
SHARED RESOURCES
PRODUCT/SERVICE
BRAND
CATEGORIES
EXPERTISE ETC. ETC. ETC.
3. LOB/SBU PROVIDES ORGANIZATION STRUCTURE
NON CORPORATE AND MISCELANEOUS SOURCES (DRIVERS):
BUSINESS FUNCTIONS/PROCESSES
TECHNOLOGY
MARKET/CUSTOMERS
BY ACCIDENT
CHANGE TECHNOLOGY
IMPACT SOCIETY
GET RICH
“BUILD A BETTER MOUSE TRAP”
START A BUSINESS
SOCIATAL RESPONSIBILITY
GOVERNMENT LAWS AND REGULATIONS
DUAL DRIVER STRATEGY:
MARKETS AND TECHNOLOGY
PRODUCT INNOVATION CHARTER (PIC)
SENIOR MANAGEMENT
CONSISTS OF FOUR COMPONENTS
1.BACKGROUND
2.FOCUS
3.GOALS AND OBJECTIVES
4.GUIDELINES
�
