With the arrival of the information age and the rapid development of all kinds of high-tech, people's life becomes more and more convenient and fast. More and more new ways of lifestyle are loved by more and more people, and shopping online is definitely one of the most important popular new ways of lifestyle.

In recent years, Taobao produced by Alibaba company has obviously monopolized China's e-commerce industry. The development of Taobao is a microcosm of the development of China’s e-commerce industry. And the changing data of the annual Taobao’s Double Eleven Shopping Festival is also the most important indicators of the development of Taobao.

Therefore, the analysis and study of the changes in the data of Taobao's Double Eleven Shopping Festival can be used to analyze the current development of China's e-commerce industry from a small microcosm. In addition, we can better analyze the current situation of the development of China ' s e-commerce industry, and better solve some problems that may arise in the future in China’s e-commerce industry.

Firstly, let’s look at this chart which is combined with the bar chart and line chart. It shows the total sales data of Taobao Tmall on Double Eleven Festivalfrom 2009 to 2017.

From this chart, we can see that the data of the total sales on Double Eleven Festival is rising year by year. At the same time, the total sales of Taobao Tmall’s Double Eleven Festival exceeded 100 billion in 2016, and it even makes a new record in 2017. Thus, the heat of Taobao’s Double Eleven Shopping Festival is increasing year by year, and the e-commerce industry is continuing to flourish. In addition, more and more people has chosen online shopping as the first way they will use while shopping.

What’s more, we can also see that from2009 to 2017, the year-on-year growth rate of total sales volume decreased year by year. From 2009 to 2010, the e-commerce industry began to develop rapidly,completely changing the way people on shopping. At the same time, it was also the first time that the Double Eleven Shopping Festival appeared in the public,so people's curiosity about new things led to the highest growth rate of the year's total. And from 2013 to 2017, the growth rate of the total sales of double eleven has maintained a steady condition. This also reflects the steady development of the e-commerce industry today.

Secondly, let’s look at the line chart which shows thetotal sales data in every hour of Taobao Tmall on Double Eleven Festival in 2016.

From this line chart, we can see that Taobao ' s total sales have been on an upward trend on the Double Eleven Shopping Festival. And in the period from 0:00 to 2:00, there is a sudden increase in the total sales, which suggests that consumers will generally finish shopping in the first two hours after the start of the Double Eleven Shopping Festival.

This figure reflects the success of hunger marketing in the e-commerce industry. Selling the most valuable goods with the ultra-low prices in limited quantities will not only stimulate consumers to buy wildly in the first two hours and also promote the smooth progress of the whole activity.

Thirdly, let’s look at the bar chart that shows the logistics data of Taobao Tmall onDouble Eleven Festival in 2017. As we all know, the Double Eleven Festival cannot only make the shops online earn their money but also make a great promotion to the development of the logistics.

From this bar chart, we can see that Shentong, Zhongtong, Yunda and other large express companiesare still the most important transportation channels for the e-commerce of theDouble Eleven Festival. This also reflects the rapid development of thelogistics industry. According to the data online, there is an obvious promotionof the consumers’ satisfaction of the logistics industry this year. What’smore, this year, the e-commerce industry is developing vigorously with the logisticsindustry . In the future, putting more attention to the development of the e-commerceindustry and the logistics industry is a big trend.

Finally let’s look at the tree graph which shows the sales rankings of Taobao Tmall onDouble Eleven Festival in 2017. It doesn’t only show the top 5 products sold well but also shows the most popular brands which is realized by drawing different sizes of the circles.

From this chart, we can conclude the mostpopular product and brands of the Double Eleven Festival in 2017. It shows thatelectronic products are still the most profitable products for e-commerce. Thischart does not only reflect the most valuable products appearing in the e-commerceindustry, but also guides the future direction of product development in thee-commerce industry.

Through all the analysis above, we can conclude that the development of the Double Eleven Shopping Festival has entered a more stable state, and the data of total sales is steadily growing. What’s more, the marketing strategy of Taobao’s Double Eleven Shopping Festival has also made a great success. In the future, Taobao’s Double Eleven Shopping Festival will make people’s lives more convenient, and at the same time, China ' s e-commerce industry will become more and more vigorous.