苹果审核app上架越来越严格，苹果开发者注册提高了门槛，实名认证，一人一机器一个号，然后提包经过机器审核、人工审核等各个环节。然而最近这2年越来越多的开发者头疼的就是这个4.3了。大致意思就是设计UI重复、代码重复、功能重复等，说白了就是不让你这个app上了
大致4.3问题有几种请款
第一种机器审核，直接驳回，连人工审核环节都没进入直接被拒之门外，
Your app duplicates the content and functionality of apps submitted to the App Store, which is considered a form of spam.
第二种一般是人工（后来发现苹果反馈的驳回消息模板变化了，有时候也是机审）
Guideline 4.3 - Design
We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time.
Next Steps
- Review the Design section of the App Store Review Guidelines.
- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
- Once your app is fully compliant, resubmit your app for review.
When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.
Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.
Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.
iOS App 1.0
App 版本
拒绝原因：
4.3.0 Design: Spam
第三种是人工的，大致意思这个类别社交等app太多了，你的没有什么特点，他们不需要这样子普通的app了
Guideline 4.3 - Design - Spam
Your app primarily features dating features. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store.
While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam.
Next Steps
We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
We look forward to reviewing your resubmitted app.
Best regards,
App Store Review
解决方案基本就是代码+ui改动，让重复率变的低一些。
后来又发现了一种4.3design驳回，这种是由于app在其他账号下被封3.2导致下架，然后重新提交的时候驳回，这种的最麻烦，代码要进行大面积重复和修改混淆，基本代码被标记拉黑状态，重构还不如新开发，如果感觉成本过高，可以联系我们直接全包上架
Guideline 4.3 - Design
We noticed that your app provides the same feature set as other apps submitted to the App Store.Specifically, this app appears to be similar to another app previously submitted under a terminated Apple Developer Program account.The next submission of this app may require a longer review time.Next Steps- Review the Design section of theApp Store Review Guidelines.- Ensure your app is compliant with all sections of theApp Store Review Guidelinesand theTerms & Conditionsof the Apple Developer Program.- Once your app is fully compliant, resubmit your app for review.When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to theConfiguring Web Applicationssection of the Safari Web Content Guide for more information.Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review theTerms & Conditionsof the Apple Developer Program to learn more about our policies regarding termination.
iOS App 1.6.7
App 版本
拒绝原因：
4.3.0 Design: Spam
