Guideline 4.3 - Design
We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
Next Steps
- Review the Design section of the App Store Review Guidelines.
- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
- Once your app is fully compliant, resubmit your app for review.
When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.
Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.
Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.
1、Guideline 4.3 - Design , 说我们已经有相同功能的 App ，认为我们复制了其内容或功能会造成混乱，会降低终端用户的整体体验的。
2、同时告诉我们下一次提交可能需要较长的审查时间，退出了快速审核通道
- 二进制被拒代码方面修改思路
① 升级version，升级一个版本号提交审核；
② 换bundle id，换一个包再提交审核；
③ 换开发者账号，换不同账号提交审核；
④ 修改素材及UI色调等，修改logo，修改主色调；
⑤ 修改功能界面等，此处可改功能可做小开关；
⑥ 添加垃圾代码或者注释块，此处主要防苹果机审扫描；
解决方案：
1、继续和苹果邮件交流，告诉他们我们的产品是不一样的，销售的地区也不一样，目前也得到回复的。（比较浪费时间，比较难）
2、申请另一个苹果账号，更换 BundleID , 以及 App 的名字图标，以及设计风格的。（需要从新花一次688，如果还不过688就浪费了）
3、增加功能模块，认定相同功能App主要还是app太简单了，有马甲包嫌疑。所以项目尽量丰富一些，如果实在功能太简单可以和后台加一个开关接口，代码中可以增加一些别的项目模块，单机模块最好，不然还需要服务端配合接口比较麻烦（我是用的这种，由于之前产品需求就是这么多，没办法又把二期功能(聊天模块)加里后就通过了）
PS：开发者账号最好使用公司类型的(配置了邓白氏码的)，个人开发者账号相对来说审核更严格
