来一篇商业长文。
标题：Funerals of the future
副标题：Undertaking has long thrived on a steady stream of loyal, uninformed customers. Changing norms, new businesses and technology are challenging this.
第一段首：Every minute more than 100 people die.
第二段首：In the coming decades, as baby-boomers hit old age, the annual death rate will climb from...to...
第三段首：But in some of the world a profound shift is under way in what people want from funerals.
第四段首：In north America the modern undertaker's job is increasingly one of event-planning.
第五段首：Besides having to offer more diverse services, the trade also faces increased competition in its products.
第六段首：The undertaker used to be able to rely on a steady stream of customers who asked few questions and of whom he would ask few in return.
第七段首：Stiff competition is happening in restaurants, nightclubs, wedding venues, country clubs and it's very dangerous, says an undertaker.
第八段首：One reason for this is a long-term trend towards cremation-both cheaper than burial, and open to a wider range of rituals.
第九段首：In religious countries, burial is still the norm.
第十段首：Cremation can get cheaper still.
第十一段首：An increasing number, of whom David Bowie, who died in 2016, was probably the best-known, are taking this direct-cremation route.
第十二段首：At the convention in Boston, this separation of the body and the ceremony is seen as a worrying trend.
第十三段首：(The Green reaper)Cremation, direct or otherwise, is not the only rival to old-fashioned burial.
第十四段首：Americans each year bury 70,000 cubic metres of hardwood, enough to build 2,000 single-family houses.
第十五段首：Britain now has over 270 green cemeteries, and 9% of funerals are now green.
第十六段首：Such change in "consumer preference" unnerve most undertakers.
第十七段首：Take Mr Olson.
第十八段首：Rather than just accommodating themselves to what their customers want, some undertakers are actually promoting change.
第十九段首：The company's latest offering is a flameless pet-cremation machine.
第二十段首：Another way to make money out of cremations is to do more with the ashes.
第二十一段首：Pointing to her earrings, Lori Cronin, who works in the industry, says "My mom is in my ears, I take her wherever I go, I even swim with her".
第二十二段首：As far-sighted undertakers extend into the exotic, more mundane colleagues find themselves undercut on the basics.
第二十三段首：Technology brings a clientele better informed in other ways, too.
第二十四段首：“Google yourself!” barks one of the trainers at an NFDA seminar on dealing with millennials.
第二十五段首：More and more mourners want to live-stream funerals: many venues in Britain enable such virtual attendance.
第二十六段首：The dead have two lives, one in nature, as matter, and one in culture, as social beings.
第二十七段首：Franklin Roosevelt might have liked Cake.
相信我，看段首已经完全能看懂本文。阅读长文，如果逐字逐句，反而会遗忘而抓不住重点。（作者更不会冒险把重点句隐藏在段落中。难度不大，不过启示还是有的，人文关怀正渗透进生活的各个方面，简单粗暴的赚钱是越来越难了）
