一、W9L9-商业基础-跨境和社交
1.通过前面提及的“跨境电商紧缺人才需求目录”，寻找自己感兴趣的岗位，并写出从目前开始到能达到岗位要求需要努力的内容。
岗位：平面设计
需要努力的内容：1、有相关淘宝店铺设计工作经验，及早了解淘宝。
2、熟练使用Photoshop、Illustator等设计软件
3、具有店铺美工设计能力和平面设计能力
4、对色彩把握敏锐,具有把握不同风格页面的能力；
5、责任心强，时间观念强，能承受一定的工作压力；
6、思维活跃，有创造性，有一定有沟通能力，学习性强。
2.举例说明做得特别好的社交电商app或卖家。
淘宝app这一线上购物平台通过客服这一工序提供给买家很多的信息，卖家和买家双方都能很好地交流。
3.阅读一篇以上Cross-border e-Commerce 相关英文文章，按最新要求列出相关内容
Cross Border e-commerce- Selling to Canada and USA
March 7, 2017 | By Arup Dey | Cross Border e-commerce, Multi-channel Selling, Online Retail, Shipping Management
Cross-border e-commerce is going to become the next growth driver for the e-commerce industry. While the market is more than a trillion dollars in size, it comes with its own set of challenges.
Online fraud, non-payment, language barriers, multi-currency, international shipping overheads are just to name a few.
However, despite these challenges, the ever increasing volume of international b2c shipments is promising.
As we speak, leading marketplaces such as Amazon, are already on it to facilitate international selling within existing markets and expanding into newer markets such as China.
This is why it becomes important for sellers to contemplate cross-border e-commerce selling, as this is one area where e-commerce is likely to grow.
The NAFTA trio
The NAFTA trio
In this post, we will try to look into the prerequisites, compliances, and tax structures in order to conduct cross-border e-commerce selling primarily in USA and Canada.
If you are an online seller based in the USA and selling to Canada or Vice Versa, this post is likely to be useful for you.
Trade between Canada and USA goes long back in the history but in the recent past, NAFTA has primarily shaped it. Online sellers need to know the basics of NAFTA before they begin selling online.
Let’s begin with the product portfolio
链接：https://www.orderhive.com/cross-border-e-commerce-selling-to-canada-and-usa
主旨:Cross-border e-commerce is going to become the next growth driver for the e-commerce industry.
关键词：Cross Border跨境
Shipping Management航运管理
Online fraud网络诈骗
international shipping国际航运
name a few说出一些或举些例子
ever increasing日升月恒
二、常见电商经营指标和概念
1.写出基于流量，转化率，客单价和ARPU值等的网店或app收入计算公式，据此给出提高收入的方法。
收入=流量×转化率×客单价×ARPU值
方法：1.增加流量: 优化宝贝标题宝贝属性一定要归类清楚，符合规则;
对店铺所有的商品进行检测和宝贝标题关键词优化，可以参考目前人气大、销量高的同类同款的商品标题，进行模范设置标题;
合理利用橱窗推荐;
淘宝站外推广 ,如微博、搜索引擎、社区论坛等。
2、增加转化率：a、提升站点质量和专业性；b、让访问变得更加便捷；c、让网络商铺人性化；d、提升站点信任度；e、构建良好的服务质量；f、稳定老客户打战新客户
3、增加客单价：a、店铺优惠劵；b、搭配套餐
4、增加ARPU值：a、做好细分电信市场工作；b、多元化经营，发展增值业务；c、加强业务宣传，引导用户需求；d、采取有效手段，增加客户兴趣；e、推进优质规范服务、提升用户满意度
2.阅读一篇以上ARPU相关英文文章，按最新要求列出相关内容
主旨：The average revenue per unit (ARPU) is a measure of the revenue generated per user or unit. Average revenue per unit allows for the analysis of a company's revenue generation and growth at the per-unit level, which can help investors to identify which products are high or low revenue-generators.
链接;https://www.investopedia.com/terms/a/arpu.asp
关键词：average revenue平均收入
per unit每单位，每单位量的，每一设备的
ARPU每用户平均收入(ARPU-Average Revenue Per User); ARPU注重的是一个时间段内运营商从每个用户所得到的利润。很明显; 高端的用户越多; ARPU越高。
revenue收益; 财政收入; 税收收入
investors投资者，出资者( investor的名词复数 )
