Why knowing your users is so important? What do you need to know about your users? What research techniques you can use to understand your user?
Key Study Notes from the Course:
Some of the information you might want to know your users:
who they are(age, gender, income, etc)
what do they like or dislike
behaviors when they are engaged on your website
tasks that they perform
frequency (how often do they perform those tasks)
goals
experiences (happy, frustrated?)
things that you don’t want to include in your research
What do you need to know about your users:
1. General information: gender, work, income, experience, task, frequency
2. Another really important thing you need to know about your users is their access requirement.
3. Source of information that would be able to give you some insight who your users are such as market research, third-party report, site visits, or speak with your users
Research Techniques:
Focus group-qualitative
Contextual inquiries (site visit)-qualitative
Web analytics-quantitative
Survey-quantitative
Personas-document format
Learning Insight:
The best time to understand the needs of the users is at the early end of the project. The earlier start, the better result.In addition, the most important thing you need to realize about UX process is that you need to observe your users.You need to observe them in context, in real life, performing a task that they perform.
注明：禁止抄袭和转载。谢谢配合。
