Jul 31 2025
You Have to Enjoy It a Lot 像不要钱般激情满满地去享受吧
纳瓦尔：营销是一个无限开放的话题。人们试图以不同的方式解决营销问题。有些人会制作视频，有些人会写作和/或发推文。有些人真的会拿着宣传板站在外面。有些人会去结交一大群朋友，然后举办派对并通过口耳相传。
Naval: Marketing is an open problem. People try to solve marketing in different ways. Some people will create videos, some people will write and/or tweet. Some people will literally stand outside with a sandwich board. Some people will go make a whole bunch of friends and just throw parties and spread by word of mouth.
现在，对于您的事业来说，其中一项营销方案可能比其他人做得好，但最重要的是选择与您喜欢做的任何一项事情相一致的业务。例如，我有很多朋友走近我说：“嘿，我们一起开始一个播客吧。“我说：”你真的喜欢说话吗？你真的喜欢说很多话吗？
Now, it may be the case that for your business, one of those is much better than others, but the most important thing is picking a business that is congruent with whichever one you like to do. So for example, I have a lot of friends approach me and say, “Hey, let’s start a podcast together.” And I’m like, “Do you genuinely enjoy talking? Do you genuinely enjoy talking a lot?”
因为如果你不是真心想这么做，你就不会享受播客的过程，你不会做到最好。他们只是想推销，所以他们开始了做一个播客，他们做了两三集，然后他们放弃了。他们之所以放弃，是因为首先--他们不喜欢播客。我不是说做这件事你仅需要有一点点享受或喜欢，而是你必须非常享受它。如果你想成为这方面的佼佼者，你必须达到几乎病态热爱的态度，你才能享受这件事。因此，他们会录制几集，然后他们的读者或听众会注意到，“实际上，这个人只是在问一堆问题，有点无趣，似乎并不真正喜欢它，并且边做播客边看手表，（在掐点下班时间呢，完全没有enjoy享受这个过程）。
Because if you don’t, you’re not going to enjoy the process of podcasting. You’re not going to be the best at it. nd they’re just trying to market. And so they start a podcast, they do two or three episodes, and then eventually they drop off. And they drop off because firstly, they don’t enjoy podcasting. I don’t mean enjoy a little bit, you have to enjoy it a lot. If you’re going to be the top at it, you have to be almost psychopathic level at which you enjoy the thing. And so they’ll record a few episodes and then their readers or their listeners will pick up on, “Actually this person is just asking a bunch of questions, kind of flat face and doesn’t seem to really enjoy it, and is doing the podcast equivalent of looking at their watch.”
而像乔·罗根这样的人——真的，他非常沉浸其中——他非常喜欢与播客上的形形色色奇怪的人交谈，以至于即使他没有观众，他也会这样做，而且他是在没有观众的时候就这样做的，当他独自在 YouStream 上播时，是深夜在一个随机网站上进行的直播（与自己同行也很享受，在他的心流状态中）。
Whereas someone like Joe Rogan—really, he’s so immersed—he’s so into talking to all these weird people that he has on his podcast that the guy would be doing it even if he had no audience, and he was doing it when he had no audience, when he was on YouStream with just him and live streaming late at night on one random website.
因此，毫无疑问他成为顶级播客。因此，当你进行营销时，你希望依靠你的特定知识和你自己。如果您喜欢交谈，请尝试播客。也许您喜欢以更具对话性的情景交谈，在这种情况下，您可以尝试实时网络，例如 推特朋友圈。
So it’s no coincidence he’s the top podcaster. So when you’re marketing, you want to lean into your specific knowledge and into yourself. If you enjoy talking, then try podcasting. Maybe you enjoy talking in a more conversational tone, in which case you try a live network, like a Twitter Spaces.
也许你喜欢写作，如果您喜欢长篇写作，请查看 Substack。如果你喜欢短篇写作，X。如果你喜欢非常长篇的写作，那么也许一堆博客文章可以变成一本书。如果您喜欢制作视频，那么也许您使用最新的 AI 模型之一，制作一些视频并将其上上传到网络上。
Maybe you enjoy writing. If you like long form writing, Substack. If you like short form writing, X. If you like really long form writing, then maybe a bunch of blog posts that turn into a book. If you enjoy making videos, then maybe you use one of the latest AI models and you make some video and you overlay onto it.
但你必须做对你来说非常自然的事情。部分诀窍是选择一家对你来说能顺应和发挥你天赋技能的企业，或者在该企业中选择一个角色，或者选择该企业的联合创始人。这是一个适合的问题，这是一个匹配问题，好消息是在现代世界，有无限的机会（可能性）。
But you have to do what is very natural to you. And part of the trick is picking a business where the thing that is natural to you lines up nicely or picking a role within that business or picking a co-founder in that business. It is a fit problem. It is a matching problem. And the good news is in the modern world, there are unlimited opportunities.
有无限的人，有无限的场所，有无限的媒体形式，只有无限的东西可供选择。那么，你将如何找到你真正擅长的事情呢？你会尝试一切，你会尝试一切，因为你会做，你会在竞技场上，你会努力去遇见及解决问题。
There are unlimited people, there are unlimited venues, there are unlimited forms of media. There’s just an unlimited set of things to choose from. So how are you going to find the thing that you’re really good at? You’re going to try everything and you’re going to try everything because you’re going to do, you’re going to be in the arena, you’re going to be trying to tackle and solve problems.
所以当你第一次做的时候，你可能会做一大堆你不喜欢做的事情，你可能做得不好，但最终你会磨练出（找出）你真正喜欢做的事情，然后你会找到合适的。
So the first time you do it, you might do a whole bunch of things you don’t enjoy doing, and you may not do them well, but eventually you’ll hone down on the thing that you really like to do and then you hopefully find that fit.
实践出真知，多去尝试生活的各种可能性，多去尝试与自己初心、本性、天赋、基因、血脉、直觉等等相吻合、顺应自身、身心热爱的事情，去做、去体验，6-12个月回顾、检视、反思，看是否真的非常热爱，就像没有观众地去（也去）跳舞、没有听众地去（也去）唱歌、没有粉丝地去（也去）直播、没有读者地去（也去）写作，依然能不计较得失、不计较时间、不计划金钱、不计划繁琐，热爱、沉浸、投入、忘我地去做，那就是为你量身定做、顺应本心的事，去做吧。忘我地，激情满满地去享受这个人生吧。
