英语流利说-懂你英语-商务英语-Level5 Unit2

Level 5 Unit2全部文本,包括填空和录音题文本


--Unit2 Part1--

Calculating Market Share

The 4Ps of Marketing

Market Share Terms

Market Positions

Analyzing Market Share

--Unit2 Part2--

A SWOT Analysis

Common Examples

Internal Resources

Related Actions

SWOT the Problem

--Unit2 Part3--

Market Research Basics

Research Methods

Related Actions

Key Research Elements

How to Research

--Unit2 Part4--

Key Elements

Contract Types

Contract Actions

Contract Disputes

Negotiating Her Contract

--Unit2 Part5--

Basic Concepts

Law of Supply & Demand

Related Factors I

Related Factors II

Driving Demand



--Unit2 Part1--

Calculating Market Share

Market share is the percentage of a market's total sales earned by a company or product.

Calculating market share allows a company to determine its position in a market

Here are some basic steps to calculate market share.

Determine a period.

To calculate a company's market share, you must choose a period to examine, such as a quarter or a year.

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