从企业公益到全球共识,奇瑞公益骑行汇聚全球力量,共创可持续未来
From Corporate Social Responsibility To Global Consensus: Chery’s “Ride Green Life” Unites the World for a Sustainable Future
在全球汽车产业加速向绿色低碳转型的今天,企业社会责任被赋予全新维度,其核心议题已迈向通过可持续的生态实践,构建与用户、社会、自然共生的发展模式。作为全球知名汽车品牌代表之一,奇瑞正以一次次扎实的绿色行动,向世界传递“科技、人文、自然”和谐共生的出行愿景。
As the global automotive industry accelerates toward a green, low-carbon future, corporate social responsibility has evolved — now defined by sustainable practices fostering harmony between people, society, and nature. As a globally recognized automotive brand, Chery continues to drive this vision through long-term, tangible actions uniting technology, humanity, and nature in balance.
10月20日,奇瑞国际第三届“Ride Green Life”公益骑行·绿动嘉年华在芜湖长江畔隆重启幕,作为2025奇瑞国际用户生态大会的关键环节,本次活动以“Co-Create, Co-Define”为主题,吸引了来自世界各地的近3000名骑行爱好者共同参与,以车轮践行对地球的承诺,共赴一场科技、人文与自然交融的绿色未来之约。
On October 20, the third “Ride Green Life” Charity cycling event officially took place along the Yangtze River in Wuhu. As a key event of the 2025 Chery International User Summit, it brought together nearly 3,000 riders from around the world under the theme “Co-Create, Co-Define”, turning every ride into a pledge for the planet and setting a new benchmark for sustainable mobility.

三载赓续,绿色基因再进化
Three Years Running: Evolving a Global Green Culture
走过三个年头,奇瑞国际公益骑行已从最初企业推行的公益实践活动,逐渐成长为凝聚全球共识的绿色文化IP,持续推动绿色理念从企业走向全球。在延续前两届"绿色骑行+公益传播"双轮驱动模式的基础上,本届活动再次与世界自然保护联盟(IUCN)深度合作,将公益骑行纳入全球生态保护体系。
Now in its third year, Chery’s “Ride Green Life” has evolved from a corporate initiative into a global green movement, fostering shared awareness and cross-border participation. Continuing the “Green Ride + Public Good” dual-drive model, this year’s event deepened collaboration with the International Union for Conservation of Nature (IUCN), integrating the ride into the global ecological protection network.
同时,在活动现场,奇瑞宣布继续携手联合国儿童基金会(UNICEF)开启新一轮为期三年的战略伙伴关系,注入600万美元帮助全球教育资源匮乏地区,助力全球儿童点亮未来,持续巩固"绿色出行—生态保护—教育公平"三位一体的责任生态。
During the event, Chery announced the renewal of its three-year strategic partnership with UNICEF, committing an additional USD 6 million to support education in under-resourced regions worldwide. This initiative further strengthens Chery’s integrated “Green Mobility – Ecological Protection – Educational Equality” responsibility ecosystem, empowering children around the globe to build a brighter future.
全球共鸣,绿色理念再升华
Global Resonance: Inspiring a Shared Green Vision
活动现场,芜湖市领导、亚洲残奥会组委会首席执行官塔里克·苏埃(Tarek Souei)、世界自然保护联盟(IUCN)亚洲区域森林和旱地项目主任萨特里奥·阿迪·维卡克索诺(Satrio Adi Wicaksono)、联合国儿童基金会驻东亚及太平洋地区副主任苗欣纽(Myo-Zin Nyunt)、联合国儿童基金会驻华代表桑爱玲(Amakobe Sande)、联合国儿童基金会驻华办事处私营伙伴关系负责人马九安(Manuel Pinzo)、智利驻上海总领事贡萨洛·菲格罗亚(Gonzalo Figueroa)、联合国大学欧洲副校长申晓萌(Shen Xiaomeng)、墨西哥代表商务参赞圣地亚哥·托莱多(Santiago Toledo)、越南兴安省人民委员会副主席阮光兴(Nguyen Quang Hung)、南非贸工部副总干事马库贝·塞洛·特博戈(Makube Sello Tebogo)等嘉宾齐聚一堂,共同见证这一绿色盛事的启幕。12位代表着各国特色动物的人偶与骑手热烈互动,200名身着各国传统服饰的志愿者组成特色方阵,欧洲的燕尾服、印尼的印花沙滩装、墨西哥的民族披风、非洲的印第安风格服饰交相辉映,构成了一幅"各美其美,美美与共"的文明对话画卷。
The event gathered distinguished guests including Tarek Souei, CEO of the Asian Para Games Organizing Committee; Satrio Adi Wicaksono from the IUCN Asia Office; Myo-Zin Nyunt and Amakobe Sande from UNICEF; Shen Xiaomeng, Vice-Rector of the United Nations University (Europe); as well as officials and diplomats from Chile, Vietnam, Mexico, and South Africa. Cultural volunteers in traditional attire from different countries paraded together — from European tailcoats to Indonesian batik, Mexican ponchos, and African prints — forming a vivid tableau of global harmony and cultural unity.
奇瑞集团董事长尹同跃在致辞中表示:"绿色公益骑行是奇瑞已坚持多年的公益实践,今年的骑行活动不仅在规模上达到历年之最,活动形式也更加丰富多样。我们希望将奇瑞绿色公益骑行打造成具有广泛影响力的环保公益品牌,向更多人传递绿色环保理念,携手更多伙伴共同守护我们的家园”
In his address, Mr. Yin Tongyue, Chairman of Chery Group, stated:
“Ride Green Life is a philanthropic practice that Chery has been upholding for many years. This year's cycling event is bigger in scale and more diversified. We aim to make Ride Green Life an influential, environmentally friendly public campaign, convey the Green idea and join hands with more people to protect our common home.”

值得一提的是,本次活动获得了中国自行车运动协会的官方认证,正式纳入"中国自行车骑游大会"竞赛体系。这一重要突破,标志着奇瑞公益骑行从企业自发行为升级为国家级赛事项目,更意味着奇瑞所倡导的绿色可持续理念,与国家级专业机构达成了深度共鸣,为企业社会责任注入了更权威、持久的动力。
This year’s event also received official certification from the China Cycling Association, officially joining the China Cycling Conference competition system — marking its transition from a corporate initiative to a nationally recognized green event.
科技赋能,绿色行动再创新
Technology and Culture in Motion
上午9点30分,当发令枪响起、黑白方格旗挥动,骑行队伍如一条绿色长龙,沿着精心设计的9公里路线,穿越长江大拐、芦花荡湿地等生态地标,完成了一场科技与自然的深度对话。
At 9:30 a.m., as the flag dropped, a “green dragon” of cyclists set off along a scenic 9-km route passing the Yangtze Bend and Luhua Wetland — a dialogue between technology and nature in motion.
在队伍中,来自奇瑞自行车骑行协会的cosplay方队格外引人注目。化身为孙悟空、蜘蛛侠等全球知名IP形象的他们,不仅展现了奇瑞年轻人才的创意与活力,更成为了奇瑞以开放姿态拥抱全球多元文化的生动缩影。当东方的齐天大圣与西方的超级英雄并肩骑行,奇瑞扎根本地、连接东西方的全球化实践便得到了生动的诠释。
Among the riders, the cosplay contingent from Chery's Cycling Association stood out as a remarkable highlight. Dressed as global icons such as Sun Wukong and Spider-Man, they embodied the creativity, passion, and global outlook of Chery’s young talent. The sight of the Eastern Monkey King cycling alongside Western superheroes vividly captured Chery’s open embrace of cultural diversity and its commitment to connecting East and West through innovation.

最令人瞩目的创新出现在终点仪式环节。两只憨态可掬的Argos机器狗来回穿梭于人群之间,协助IUCN代表及中自协领导为骑手颁发奖牌,灵活的姿态与可靠的表现获得了在场嘉宾的阵阵掌声。作为奇瑞生态圈的重要成员,墨甲机器人将机器狗这一AI载体与环保颁奖仪式的创新结合,成为了诠释科技与自然共生的最佳典范。
At the finish line, two Argos robotic dogs from Chery’s AiMOGA Robotics assisted in awarding medals, delighting participants with their agility and precision. This creative integration of robotics into an environmental ceremony vividly embodied Chery’s philosophy of technology coexisting with nature.
生态闭环,绿色价值再延伸
Extending Green Value Through a Complete Sustainable Ecosystem
创新不止于此,本届活动在骑行起点设置混动技术展区,通过"混动展区+碳减排转化"机制,直观展示了奇瑞集团混动战略的全景布局。每一位骑行者都可以在挥洒汗水的同时亲身体验绿色科技,在沉浸式的互动中进一步理解技术创新对可持续发展的推动力。
Beyond the ride, Chery showcased its Hybrid Technology Pavilion, linking hybrid innovations with real-time carbon reduction data to highlight how technological progress fuels sustainability.
本次2025奇瑞国际用户生态大会,成功构建了一个立体式的全球传播生态。通过深度融合科技、骑行、户外、环保、公益、动漫等多元圈层用户,大会实现了从线下场景到线上阵地、从中国主场到全球舞台的穿透式传播。这不仅让世界清晰地听见了奇瑞的声音、看见了奇瑞的行动,更以可持续发展议题为纽带,实现了国际公益共振,让“Ride Green Life”公益骑行与绿色出行的理念响彻世界各个角落。
At the 2025 Chery International User Summit, Chery successfully built a multi-dimensional global communication ecosystem. By connecting diverse user communities — from technology and cycling to outdoor, environmental, public welfare, and animation circles — the summit created a seamless bridge from offline experiences to online engagement, from China’s home ground to the global stage. This approach not only amplified Chery’s global voice and actions but also fostered worldwide resonance around sustainability, spreading the spirit of “Ride Green Life” and green mobility across every corner of the world.
当近3000名骑手与奇瑞在长江之畔共同绘就绿色出行新章,第三届"Ride Green Life"公益骑行·绿动嘉年华向世界展示的,不仅是一场成功的公益活动,更是一个负责任企业扎实的绿色实践与坚定的生态担当。最后一个骑手已经冲过终点线,但奇瑞的绿色征程才刚刚开始。在成为全球领先的绿色智能出行科技公司的道路上,奇瑞将继续与全球伙伴并肩前行,以科技为舟,以责任为帆,共同驶向更加绿色的明天。
When nearly 3,000 cyclists rode along the Yangtze, they didn’t just complete a charity event — they advanced a movement. The third “Ride Green Life” Charity cycling event stands as living proof of Chery’s deep-rooted ESG commitment and lasting dedication to sustainable development.
As the last rider crossed the finish line, a new journey began. On its path to becoming a global leader in green and intelligent mobility, Chery will continue to move forward — with technology as its vessel, and responsibility as its sail — toward a greener, shared future.