Elementary ‐ The Office ‐ Driving Sales (C0010)
A: All right, people. We’re holding this meeting today because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales... Roger?
好吧, 各位。我们今天举行这次会议是因为我们必须对我们的销售做点什么, 我们现在就需要这样做!我需要具体的解决办法。你打算如何推动销售..。罗杰？
B: Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors?
事实上，我们是市场上最贵的，所以也许我们需要降低价格来与竞争对手竞争。
A: Lower our prices? Not very creative. It’ll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie?
降低我们的价格吗?不是很有创意。斯旺将不会同意这样做的。这是什么想法?天啊。有人有更好的计划吗?娜塔莉?
C: Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that!
嗯，也许是一个促销。可以买一送一，或者类似这样的。
A: What? That’s the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute.
什么？这是一回事。坏主意。真是个坏主意。该死的大家加油，再想想！CEO马上就会过来。
D: Do we have any ideas yet?
我们还有什么想法吗？
C: Yes Mr. Swan, we were kind of considering a two-for-one offer to get more competitive.
是的，斯旺先生，我们正在考虑一个买一送一的促销来获得更大的竞争力。
D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.
买一送一促销?恩，我喜欢这样的。听起来我们应该考虑一下。
A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative.
是的,没错。这正是我所想的!事实上，这是个好主意!我很高兴我们想到了这一点。很有创意。
Key Vocabulary
| 单词或短语 |
性质 |
解释 |
| concrete solutions |
phrase |
a real or specific solution to a problem |
| drive sales |
Preposition |
increase sales |
| in the market |
phrase |
in the industry |
| to match the competitors |
principle verb, infinitive |
betheasgoodasor better than others companies in the same industry |
| will never fly |
phrase |
will not work, will not be approved |
| promotion |
phrase |
something done to make people aware of a product |
| be here any minute |
phrase |
will arrive very soon |
| to consider |
principle verb, infinitive |
thinking about |
| brilliant |
Adjective |
excellent |
Supplementary Vocabulary
| 单词或短语 |
性质 |
解释 |
| competitive |
Adjective |
as good as or better than others of the same type |
| win sales |
phrase |
make sales successfully |
| sales strategy |
phrase |
plans for a company’s sales activities |
| sales cycle |
phrase |
the process a customer goes though when deciding to buy a product |
| to outsell |
principle verb, infinitive |
to sell more than others |
| customer loyalty |
phrase |
when a customer buys the same brand over and over |
