In the past year, the capacity of downloading Pokemon Go, an AR game exceeded 750 million, making a big hit both in its revenue and word-of-mouth（口碑）..Nomura Dayu,the product manager of the game, introduced his work secrets in the book——Born in the countryside, how to make Pokemon Go.".
Nomura Dayu's first secret was to use "influence" to promote work.. In addition to being the product manager of the Pokémon GO, he also coordinates with the engineer team and the designer team. Since he has no upper or lower relationship with these colleagues, he will use "influence" to replace "order"". Nomura Dayu believes that product managers must first be understood and accepted by the relevant people, followed by explaining to others why the project should be done like that and which is very interesting, so as to better exercise their influence.
Second, make samples in as short a time as possible. It's hard to give up a product that's been manufactured for a year, but it's easy to give up a product that only takes three hours to make. This will not only avoid the cost of investing too much, but also make it possible to shape it through many practices.
Third, make a display of physical objects. When you collect articles, pictures, or plans, you'll find that everyone's image is different, so it's a good way to make a prototype.(原型)
Finally, don't deny any idea. Many of the functions of the Pokémon GO come from brain storming. For example, the company's designers have shown their samples, and actualize the function of capturing the wizard by using the AR technology in real life. Perhaps it is the starting point of "do not deny any idea" that props up the game.
爆款游戏开发者的工作秘诀
在过去一年，AR游戏《精灵宝可梦Go》（Pokemon Go）下载量突破了7.5亿，不管是收益还是口碑都大获成功。这款游戏的产品经理野村达雄在《生于乡村，如何制作Pokemon Go》这本书里，介绍了他的工作秘诀。
野村达雄的第一个秘诀，是用“影响力”来推动工作。他除了担任《精灵宝可梦Go》的产品经理之外，还要对工程师团队和设计师团队进行协调。由于他和这些同事之间没有上下级关系，所以他会用“影响”别人的方式来取代“下命令”。野村达雄认为，产品经理首先要被相关的人理解和接纳，其次是和别人说明这个项目“为什么要做”“哪个点很有趣”，这样才能更好地发挥影响力。
第二，在尽可能短的时间里做出样本。放弃一个用一年时间做出来的产品很难，而放弃一个只花了3个小时的产品就很容易。这样不仅能避免投资代价过大，还能通过多次实践让灵感得以成形。
第三，做出可展示的实物。当你汇总文章、图片或计划书的时候，会发现每个人心里想到的形象都是不一样的，所以把原型制作出来是一种很好的方式。
最后，不要否定任何想法。《精灵宝可梦Go》的很多功能都来自头脑风暴。比如公司的设计师向大家展示了自己做的样品，实现了用AR技术在实际生活里捕捉精灵的功能。也许正是这种“不要否定任何想法”的出发点撑起了这个游戏。
