Ratings and Reviews

Ratings and reviews help people make informed decisions when considering whether to try out your app. Positive ratings and reviews can mean more downloads of your app, and customer feedback gives you insight into real world usage that helps direct future development efforts.

当用户考虑下载你的app时，排行和评论会帮用户做决定。正面的评级和评论意味着更多的下载，顾客的反馈给你真实世界中使用结果，帮助你确定未来开发努力的方向。

Delivering a great overall experience is the best way to encourage positive ratings and reviews, but it’s also important to ask for feedback at appropriate times. Keep these considerations in mind when asking people to rate your app.

给予用户完美体验是鼓励正面评级和评论的最佳方式，但是在合适的时机寻求反馈也是很重要的。当询问用户评级你的app时一直考虑以下这些方面。

Ask for a rating only after the user has demonstrated engagement with your app.For example, prompt the user upon the completion of a game level or productivity task. Never ask for a rating on first launch or during onboarding. Allow ample time to form an opinion.

只有在用户充分了解你的app后才要求评价。例如，提醒用户在完成一个游戏等级或一个有价值的任务之后。永远不要在第一次启动或者学习使用时要求评论。允许充足的时间形成观点。

Don’t interrupt the user, especially when they’re performing a time-sensitive or stressful task.Look for logical pauses or stopping points, where a rating request makes the most sense.

不要打断用户，特别是当他们在执行一个时间紧迫或紧张的任务。寻找一个逻辑暂停或者停止点，合适的时机要求评级。

Don’t be a pest.Repeated rating prompts can be irritating, and may even negatively influence the user’s opinion of your app. Allow at least a week or two between rating requests and only prompt again after the user has demonstrated additional engagement with your app.

不要成为一个害虫。重复评级提醒会令人气愤，可能使用户产生负面的评价。在要求评价之间间隔1到2周，只在用户已经和你的app有额外的约定时才进行下一次提示。

System Rating and Review Prompts

系统评级和评论提示

The system offers a consistent, nonintrusive way for apps to request ratings and reviews. To use this feature, you simply identify places in your app's user experience where it makes sense to ask for feedback. If the user hasn't already given feedback and a request hasn't been made too recently, the system displays an in-app prompt that asks for a rating and an optional written review. The user can supply feedback or dismiss the prompt with a single tap. (In Settings, the user can also opt out of receiving these rating prompts for all apps they have installed.) The system automatically limits the display of the prompt to three occurrences per app within a 365-day period.

系统提供一致，无障碍的方式来请求评级和评论。为了使用这个特性，你仅需要确定在何时来请求反馈是最合适的。如果用户还没有进行反馈，而且最近没有做过请求，系统可以显示一个app内置的提示来请求评级和评论。用户可以提供反馈或者通过一次简单的敲击解散提示。（在设置中，用户也可以决定退出他们收到的所有评级提示。)系统自动限制每款app一年只能显示3次提示。

Prefer the system-provided prompt.The system's rating prompt offers a familiar, efficient experience that's designed to engage the user with minimal impact.

选择系统提供的提示。系统评级提示提供了一个熟悉，高效的体验，对用户产生最小的影响。

Don't use buttons or other controls to request feedback.Since the system limits how often rating prompts occur, attempting to request feedback in response to a control may result in no rating prompt being displayed.

不要使用按钮或其他控制来要求反馈。自从系统限制评级提示发生，在一次控制之后尝试请求反馈，可能导致没有评级提示被显示。

For developer guidance, seeSKStoreReviewControllerinStoreKit.