Total addressable market or TAM is the total market demand for a product in a year.
TAM是一年中产品的总市场需求。
It is used to indicate how much potential a business has in the market.
它用于表示企业在市场中的潜力。
Before calculating time, a company should consider its ability to reach its target market.
在计算时间之前，公司应考虑其达到目标市场的能力。
Target market.
目标市场。
A target market refers to a group of consumers that a product or service is aimed at.
目标市场是指产品或服务所针对的一组消费者。
These customers can be identified by income, level, age, gender or location.
可以通过收入水平，年龄，性别或位置来识别这些客户。
By defining a target market companies can make their marketing campaigns more focused.
通过定义目标市场，公司可以使其营销活动更加集中。
Unit sales.
单位销售。
Unit sales refers to the number of products a company sells over a period of time.
单位销售额是指公司在一段时间内销售的产品数量。
For example, if a company sold 5 million mobile phones in a year ， it sold 5 million units.
例如，如果一家公司在一年内销售500万部手机，而不是销售500万部手机。
Unit sales analysis can be used to calculate a company's average product price.
What does calculating the total addressable market suggest about business?
Calculating the term suggests how much potential a business has in the marketplace.
If a computer company sold 5 million computers in a year, it sold 5 million units.
By defining a target market, companies can make their marketing campaigns more appealing and effective.
Comparing unit sales regularly can help determine if the company is moving in a positive direction.
定期比较联合销售可以帮助确定公司是否朝着积极的方向发展。
Before calculating TAM, a company should consider its ability to reach its target market.
在计算时间之前，公司应考虑其达到目标市场的能力。
Total addressable market is used to indicate how much potential the business has in the market.
总可寻址市场用于表明企业在市场中的潜力。
Unit sales analysis can be used to calculate a company's average product price.
Comparing united cells regularly can help determine if the company is moving in a positive direction.
Key players.
玩家们。
Companies with a large market share are known as key players.
具有较大市场份额的公司被称为关键参与者。
They have a dominant position in the market.
他们在市场上占据主导地位。
Without competitive products and services, new companies may struggle to compete with key players.
如果没有竞争产品和服务，新公司可能难以与主要参与者竞争。
However, by analyzing key players, strengths and weaknesses, companies can find their own niche in the market.
然而，通过分析关键参与者，优势和劣势，公司可以在市场中找到自己的利基。
Market growth rate.
市场增长率。
Market growth rate refers to the percentage increase in sales in the market over a period of time.
市场增长率是指一段时间内市场销售增长的百分比。
Keeping track of the market growth rate allows the company to compare its performance with competitors.
跟踪市场增长率使公司能够将其业绩与竞争对手进行比较。
For example, if a company's sales have grown less than market sales, it has lost market share.
例如，如果一家公司的销售额增长低于市场销售额，那么它就失去了市场份额。
Without competitive products and services, new companies can't compete with key players.
没有竞争产品和服务，新公司就无法与主要参与者竞争。
Keeping track the market growth rate allows the company to compare its performance with the rest of the market.
The number of products a company sells over a period of time.
公司在一段时间内销售的产品数量。
Unit sales refers to the number of products a company sells over a period of time.
单位销售额是指公司在一段时间内销售的产品数量。
Who has a dominant position in the market.
谁在市场上占据主导地位。
Companies with a large market share are known as key players. They have a dominant position in the market.
拥有巨大市场份额的公司被称为关键角色。他们在市场上占有主导地位。
New companies cannot compete directly with key players unless their products are innovative.
新公司不能直接与主要参与者竞争，除非他们的产品具有创新性。
Market growth rate refers to the percentage increase in sales in the market over a specific period of time.
市场增长率是指特定时期内市场销售额的增长百分比。
In order to compete with key players, companies need to find their own niche in the market.
为了与主要参与者竞争，公司需要在市场中找到自己的利基。
If new companies can compete successfully, they are likely to become key players within the market.
如果新公司能够成功竞争，他们很可能成为市场中的关键角色。
New companies cannot compete directly with key players unless their products are innovative.
新公司不能直接与主要参与者竞争，除非他们的产品具有创新性。
Keeping track of the market growth rate allow the company to compare its performance with competitors.
跟踪市场增长率使公司能够将其性能与竞争对手进行比较。
