(整理笔记)Day10【BBC】家居帝国5:千呼万唤始出来!宜家产品目录封面终登场 IKEA's catalogue finally lands in stores around the world

图片发自简书App

图片发自简书App

课前想一想

1.你觉得对于一个企业来说,价值观的作用是什么?

2.你是怎样应对生活中的挫折和不如意的?

3.你知道怎样生动地用英文表达“过目不忘”吗?


词汇装备库

1 . togetherness / te'gedernes /(n.)和睦相处;团结友爱;亲密无间

2.belief/bI'li:f/(n.)相信;信心;信任

3.genius/'dgi:nies/(n.)(尤指在某科p学或艺术领域中的)天赋,天资;天才

4.launch/l:nt/(n.)启动仪式,发布会

5.impact/'mpaekt/(n.)(尤指新事物的)巨大影响,强大作用;冲击(力)

6.yearn/j3:rn/(v.)渴望,切盼,渴求

They yearn for children of their own.他们渴望能有自己的孩子。

7.burgle/'b3:rgl/(n.)入室盗窃

8.typical/trpikl/(adj.)典型的,有代表性的

9. initially /I'nifali/(adv.)最初,一开始

10. multifunctional /, mAltiapos;(adj.)多功能的

*multi做前缀表示多个,许多

11.comfy/'kamf/(adj.)舒适的(comfortable的非正式说法)

a comfy bed一张舒适的床

a comfy chair一把舒适的椅子

词句兵工厂

I'm a little bit bowled over.我都有点晕了。

Note:

1.bowl/boul/(n.)碗;钟

2.bowl over让某人很吃惊,很惊喜;把某人撞到在地

He was bowled over by my gift.他被我的礼物惊呆了。

She was almost bowled over by a huge dog. 她差点被一只大狗撞倒。


词句兵工厂

Why is there so much anticipation from the co-workers about the catalogue?

为什么员工们对产品目录有如此大的期待?

Note:

1.anticipation/aen,trsI'peifn/ (n.)期望,盼望(不可数)

The city was filled with anticipation in the weeks before the festival.

节日的前几周,整个城市都充满了期待。

2.co-worker/'kou W3:rker/ (n.)同僚,同僚;共同工作者

*co做前缀的时候表示一起、共同co-writer/co-author共同作者

co-ownership共同所有权


词句兵工厂

It's in-your-face.让人过目不忘。

Note:

in-your-face(adj.)以非常突出的方式呈现,给人留下比较深刻的印象;过目不忘

in-your-face advertising 让人印象深刻的广告

Will has a very in-your-face writing style. Will的写作风格能给人留下很深的印象。


词句兵工厂

It looks kind of quite elegant and sophisticated.它看起来既高贵又精制。

Note:

1.elegant/'eligent/(adj.)优雅的;高雅的

an elegant woman一位优雅的女性

an elegant restaurant雅致的餐厅

an elegant dress优雅的裙子

2.sophisticated/se'fistikeitid/(adj.)精于世故的,老练的;精密的,复杂的;高级的

He is a smart and sophisticated young man. 他是个聪明、老成的年轻人。

These are among the most sophisticated weapons in the world.

这些属于世界上最尖端的武器。


词句兵工厂

The delays and retesting mean the idea of a low-cost piece of furniture

is slipping away.  延迟和再测试意味着它不再是一件低成本的家具。

Note:

1.delay/drlel/(v.)(使)延迟,(使)延误; (n.)延迟,延误,延期

without delay不能延误

This is an emergency. It needs to be tackled without delay. 这是一个紧急情况,需要立即处理。

2.retesting/ri:testin/(n.)再测试

3.slip away悄悄地离开,消失


语法轻知识

Phrasal verbs with "head"

用到head的短语

Marker sentence:

Next, the team head to a building called Tillsammans.

接下来,他们要去参观名叫帝尔萨门斯的大楼。

head作为动词的意思是去往某个方向,并且一般跟像in、out这样的小品词连用。

head in = go inside

head out = go out

含义很相近且带有head的短语:

1.head to朝某地走去

Head to the supermarket and grab some tissues.去超市买点纸巾回来。

2.head off动身出发或离开

She just headed off to the library, but you can probably still catch her, if

you leave now她刚出发去图书馆,如果你现在出发应该还能追上她。

3.head out外出,离开某地

Attention, everyone: we're heading out at 10 am. 大家注意,我们10点出发。

4.head up出发,负责或管理一个团队

It's time to head up into the hills.是时候出发上山了。

Who will head up the committee this year?今年谁将领导委员会?


实战练兵场

(2017年9月雅思口语真题)

Do people in your country prefer traditional or modern styles of furniture?

在你的国家,人们更喜欢传统风格还是现代风格的家具?

思路解析:

这是一道仁者见仁智者见智的问题,只需要根据你知道的/认为的,或是选择你觉得便于表达的方向来说明自己的观点即可。

参考例子:

First and foremost, different strokes for different folks. There are different ways of doing something that can be appropriate for different people. Tastes differ and people's choice usually depends on what they like and need. But for me, I definitely go for the modern style. From my experience though, I would say many young people prefer modern furniture.

Third, I think many pieces of traditional furniture are very beautiful. But the truth is, either style has its place in both personal and business settings. In my humble opinion, traditional style should be used in historic buildings. I still prefer a fresher look in my home.


文化加油站

4 fun facts about IKEA's founder  Ingvar Kamprad Ingvar Kamprad, founder of IKEA, began his career by selling matches and berries. Here are more fun facts about the world's 8th richest man.

CRERCE

1.First steps

Kamprad did his first business deal when he was just five years old.

坎普拉德在他五岁的时候做了他人生的第一笔生意。(卖火柴)

2. Old is gold

He bought the car for around $22,000 and was quoted saying , " She is nearly new, just 15 years old, or something like that."

他以大约22,000美元的价格购买了一辆车,并引用了一句话说:“她几乎是新的,只有15岁,或类似的话。”

3. Grounded

Even though he had a car , Kamprad often used the bus .尽管他有车,但坎普拉德经常坐公车。

4.IKEA food

Although his work took him to different parts of the world, instead of indulging in fine restaurants, Kamprad would often drop into a nearby IKEA to enjoy a $4 plate of Swedish meat-Dalls.

尽管他的工作把他带到了世界各地,但他从不沉迷于精致的餐馆,而是经常到附近的宜家餐厅享用价值4美元的瑞典肉丸。


主题打包盒

1.在Simon参观宜家总部阿姆霍特的旅途中,令他感触最深的是宜家的团结精神。每一名员工对于宜家的发展与成功都尤为重要,正是团结精神造就了如今的宜家帝国。

2.Tom的沙发床在大部分国家都通过了睡眠测试,除了一个国家——美国。重新测试则意味着这款产品不能及时在全球发布了。不过好在,沙发床最终顺利通过了再一次的测试。

3.关于产品目录封面的选择,委员会做出了最终决定,他们没有采纳Sarah的建议。这不免有些令人失望,但Sarah没有气馁,她已经开始设想明年的目录封面了。她依然会不断努力,争取让封面上出现更多的生活元素。


retell

During Simon’s trip to Almhult, what impressed him the most was the spirit of IKEA - togetherness. Every co-worker is of vital importance to IKEA’s development and success. It is the spirit of  togetherness that created today’s empire of IKEA.Tom’s sofa bed had passed the sleeping tests in all the countries, except in the US. The consequence of doing a re-test was that it wouldn’t be on time for the global launch. Fortunately, the sofa bed successfully passed the re-test at last. The council had made their final decision about the selection of the front cover. It is kind of disappointing that they didn’t take Sarah’s advice. But Sarah didn’t feel discouraged. She was already thinking about the next year’s catalogue. She would keep fighting and try to have more life on the front cover in the future.


精彩预告!

咖啡是我们生活中常见的饮料,但对于咖啡的产地你都了解多少呢?接下来的课程里,我们将开启咖啡之旅,跟随身为冒险家兼记者的西蒙·里夫一起探寻神秘的咖啡种植地——越南,一起了解咖啡产业为越南带来了何种机遇,却又令当地的居民和环境付出了怎样沉重的代价。

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