Crushing it
(by Gary Vaynerchunk)
今天读的这本书比较简单，没什么干货。主要是讲如何运用网络媒体实现个人的突破
If you are stuck in a job you don’t like, orhave a business but don’t feel it’s going anywhere fast, then have the courageto change something. Build a life and a business around something you trulylove, whether that’s helping people learn about fashion or custom-made treehouses or garage sales – whatever your passion may be. Document your journey onYouTube. Use Twitter to catch the eye of fellow tree-house enthusiasts.Distribute your fashion ideas on Facebook, and share across Instagram. Andalways keep one eye out for the next big platform.
作者举了很多例子，就是不同的人在INS、facebook、twitter……上获取成功的案例。读着还是很有趣的
这边笔记就不一一做记录了
Reach out to others but do it right.
Reaching out to influencers – people with alarge following on social-media platforms – through direct messages is asure-fire way to build collaborations and get advice, so don’t be shy. Be surethat you offer something of real value in return, though. If you can’t offerexposure, then think of something else you can trade. If you’re a graphicdesigner, offer to make some custom filters in exchange for advice. Makepizzas? Offer free slices in return for a collaboration. This approach can behard work – you’ll send a lot of messages before getting a single reply – butthat’s why most people won’t persevere with it. If you do, you’re alreadywinning.
