It is well known that the existing online travel platforms in the market include ctrip, qunar, elong, Meituan, flying pig, homing, and tuniu. In the past few years, in order to win a contest, ctrip bought elong, and then killed qunu, and the unwinded homing and tuniu are also stepping up and chasing after. But the industry's giants are not ctrip.
Take a look first, where most of the business has been cut off after ctrip's acquisition, most of which has been taken over by ctrip, and the layoffs have never stopped. It's interesting to see where to go private, never having to ask for a celebrity endorsement, and learn a way to promote ctrip. I don't know whether it's called a secondary package, ready to go public again, or just for publicity. The author thinks that the fate of qunar is almost as good as Meituan's merger with Volkswagen. So where to go eventually can only be a "weapon" in this war.
The next thing I want to talk about is the elong. Elong went through the same process of privatization after being acquired by ctrip. But elong has been holding one of its shareholders, tencent, seemingly not too close to ctrip, and tencent has made a dedicated traffic entrance to elong at WeChat. It seems that elong's strategy has kept him on the line. But, don't know is what reason, at present it is said that ctrip has dissatisfaction elong's performance, to hold a new round of depressing, elong according to relevant personage, ctrip now has begun to break for elong all products. Why would elong be pushed back to the tip of the wave? Maybe he's out of his own trajectory.
Look at Meituan, though it is a rising star, it still seems to be developing. But at the same time, also is the ctrip to crack down on one of the most serious, ctrip constantly pressuring the hotel also keep the following line to threats to the third party agents, it is said that every month Meituan test sheet also costing hundreds of thousands of yuan, the purpose is to require full offline hotels offer Meituan platform. This will allow customers to switch to ctrip for certain hotels. Of course, this method has also been applied to the crackdown on ali flying pig agents, and therefore some hotels and hotel agents have lost their favor with ctrip.
on the other hand, ctrip on each race has never stopped on the progress of the platform, also in a game against large hotel group, increase the commission, some time ago to very large with intercontinental and marriott up, because the group hotel with ctrip to increase the commission to 25%, intercontinental chose to work with Meituan depth, marriott will be even higher than ctrip prices improve website hundreds of yuan price, but ctrip pull rank hotels under the two groups at the end of the bottom order to reduce traffic way persecuted hotel group to surrender.
In the increasingly competitive market situation, the competition between enterprises will become a normal. But no matter how the competition between tourist hotels, travel between, between hotel and OTA, should work together to maintain the normal order of market, the common win-win cooperation to seek the fair market environment. Only in this way can we realize the healthy and healthy development of the enterprises in the hotel, and also make the interests of the consumers real.
