Guideline 2.1 - Performance

Your app or its metadata does not appear to include final content. Specifically, your app description does not contains sufficient information about your app.

Next StepsTo resolve this issue, please review your app and metadata to ensure that all of its content is final.Since your iTunes Connect status is Metadata Rejected, we do NOT require a new binary.

To revise the metadata, visit iTunes Connect to select your app and revise the desired metadata values. Once you’ve completed all changes, reply to this message in Resolution Center and we will continue the review.NOTE: Please be sure to make any metadata changes to all app localizations by selecting each specific localization and making appropriate changes.

一句话总结：iTunes Connect里面描述信息不完善

Guideline 4.3 - Design

This app duplicates the content and functionality of other apps submitted by you or another developer to the App Store, which is considered a form of spam.

Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.

The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

Next Steps

• Review the Design section of the App Store Review Guidelines.
• Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
• Once your app is fully compliant, resubmit your app for review.

Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.

If you believe your app is compliant with the App Store Review Guidelines, you may submit an appeal. Alternatively, you may provide additional details about your app by replying directly to this message.

一句话总结：已经有此类型的，或者相似的APP

Guideline 2.5.1 - Performance - Software Requirements

We noticed that your app uses HealthKit, but your app does not appear to include any primary features that require health or fitness data.

The intended use of HealthKit is to share health or fitness data with other apps or devices, and it should be used only in apps that require this data as a part of the app's core functionality.

Next Steps

To resolve this issue, please remove any HealthKit functionality from your app, as well as any references to this app’s interactivity with HealthKit from the app or its metadata.

指南2.5.1-性能-软件要求

我们注意到，您的应用程序使用HealthKit，但是您的应用程序似乎没有包括任何需要健康或健身数据的主要特性。

HealthKit的预期用途是与其他应用程序或设备共享健康或健身数据，并且它应该只在需要这些数据作为应用程序核心功能的一部分的应用程序中使用。

下一步

为了解决这个问题，请从您的应用程序中删除任何HealthKit功能，以及从应用程序或其元数据中删除对该应用程序与HealthKit的交互性的任何引用。

参考地址：

https://blog.csdn.net/Drunkard_001/article/details/78205906?locationNum=8&fps=1

一句话总结：申请了多余的权限，在info.plist中去掉：

<key>NSHealthShareUsageDescription</key>
<string>APP需要您的同意,才能访问健康分享，这样方便于分享您的健康数据（如步数）给朋友</string>
<key>NSHealthUpdateUsageDescription</key>
<string>APP需要您的同意,才能访问健康更新，这样有助于实时了解您的健康数据，提供更好的帮助</string>

Guideline 2.1 - Information Needed

We have started the review of your app, but we are not able to continue because we need additional information about your app.

Next Steps

To help us proceed with the review of your app, please review the following questions and provide as much detailed information as you can.

• Who is the target audience?
• How do users obtain an account?
• Is this app meant for internal distribution in your own company, in the company of one target client, or in multiple target clients’ companies?
• In which countries will this app primarily be distributed?
• If this app is meant for internal distribution, will the app be accessible by both internal and external partners? Or will it be exclusive to in-house employees?

Once you reply to this message in Resolution Center with the requested information, we can proceed with your review.

Since your App Store Connect status is Metadata Rejected, we do NOT require a new binary. To revise the metadata, visit App Store Connect to select your app and revise the desired metadata values. Once you’ve completed all changes, reply to this message in Resolution Center and we will continue the review.

一句话总结：你的应用有嫌疑是企业内部应用，这里你需要提交相关资料为自己辩驳，证明自己不是或者不想当做企业内部应用来处理。还有一点，回信中也有写，不需要重新提交二进制文件，只需在回复中心（Resolution Center）回复即可！