【学习笔记】懂你英语 商务英语 Level 5 Unit 2 Part 2（III）词汇 Internal Resources

A SWOT analysis consists of internal analysis and external analysis.

In order to handle opportunities and threats, a company needs to understand its internal resources.

financial resources 财政资源

Financial resources refer to the money that is available for a business to use.

Financial resources include cash, stocks and bonds.

If a company doesn't have enough financial resources, it may be unable to invest in new business projects.

tangible assets  有形资产

A tangible asset is an asset that has a physical form.

Equipment or property are examples of tangible assets.

If a company needs money urgently, it may sell its tangible assets to raise cash.

【选择】-When a business has significant financial resources, ...   it can invest in new projects.

【选择】-What is an example of a tangible asset?   -real estate

【填空】【跟读】The company liquidated most of its assets to generate cash.

【填空】【朗读】A lack of financial resources is a major threat to a company and can hinder its activities.

【填空】A company needs to have enough financial resources to respond to changes in the market.

【填空】This company was forced to sell most of its tangible assets to pay off its debt.

【填空】The company was on the verge of bankruptcy so they sold most of their tangible assets in order to stay afloat. 这家公司濒临破产，因此他们出售了大部分有形资产以维持经营。

intangible assets   无形资产

An intangible asset is an asset that is not physical.

Intellectual property and brand equity are examples of intangible assets.

Some intangible assets, like brand recognition, cannot be sold, but increase the value of a company. 【填空】

human capital   人力资本，技能资本

Human capital refers to people employed by a company. 【跟读】

It is sometimes called human resources.

Human capital includes employees and the intangible value they add to a company. 【填空】

【选择】-Which of the following intangible assets cannot be sold?   -brand equity 品牌价值；商标资产

【选择】An employee is part of the human capital of a company.

【选择】-What includes the employees of a company and an intangible value?    -human capital

【选择】-What kind of asset has a tangible form?   -real estate

【填空】Business can invest in human capital by offering training and education opportunities to their employees.

【填空】Some intangible assets, like copyrights, can be purchased.