《Succeed》翻译作业（8）
So,why the high failure rates? It's obviously not that the many who try to loss weight or quit smoking aren't motivated. There aren't many incentives more powerful than knowing"this could kill you." Why then to people fail, over and over again, to achieve goals that are vital to their well-being？The most common answer you’ll hear, and probably the one you were thinking when I asked that question, is that it’s about willpower. And by "willpower", I mean some innate quality of inner strength that allows those who have it to successfully avoid temptation. Most people believe that it's fundamentally a character issue. Some people have willpower(the thin, nonsmokers-and we admire them for it), Other don't , and we judge them accordingly. Those who don't are simple weaker, less successful people, with less admirable character traits.

那么，为什么会有这么高的失败率呢？很显然不是这些想减肥和想戒烟的人缺乏动力。没有什么比知道“这可能杀了你”更强大的动机了。是什么让人们一次次地失败，去实现那些对他们至关重要的目标?最普通你能想到的回答是这是关于“意志力”的。说到“意志力”，我理解这是一种内在的能力，让那些拥有它的人能成功地避免诱惑。很多人相信这是个本质的问题。有的人就是有意志力（那些瘦的人，不抽烟的人——我们就是佩服他们）。其他人则不然，我们据此来评判他们。那些不那么成功的人，则不那么让人敬佩。