This is Hebbe From AberNutra.
In 2008,just one year after graduated from university, I started my work in the food and nutrition industry. It interested me very much to learn about the benefits of different ingredients to human health. And I have great passion in work with such interests, my boss also appreciated my responsibility and passion to work and I have a thousand thanks for his patronage, so that I have more and more interest and love in this work whichcan take health to humankind.
In 2011, after giving birth to my daughter,I came to Shenzhen with my husband, When I tried to find new job, I realized I still have great interests in the nutrition industry, with the Unchanging enthusiasm to the health and nutrition industry,i just want to do more in the health and nutrition industry, so I found “ Abernutra” with a friend in 2012, it means be “A quality” and “be Natural”, our initial ideaand aim to build Abernutra were just to supply the best quality and natural ingredients.
From 2012 till now, We have been practicing this idea all the time, in 2012, we promoting natural astaxanthin,and from 2014,we promoting plant proteins ,since last year we add natural fruits powder into our product range, we have been doing our own little effortsall the time to the cause of promoting natural ingredients to human health.
At first, we thought, we promoting natural health ingredients, we just help the factories to sell ,we earn money,and the factory earn, the customer also earn money, It’s just a business thatwe all win, just a business.
Till one day in 2018, one customer come to us and said they need a cheap cost synthetic ingredient to take place of natural one, there are such ingredient in the market, and we can earn more if we sell such ingredient to customer, while I know it’s harm to human health.
Recent years with the development of industrial civilization, thereare more and more synthetic ingredients in food and nutrition, it did bring Sensual pleasure to human, while they have many unknown harm, they are killing people.
I didn’t want such harm happen, So I tried my best to persuade the customer to use natural one, and the customer finally use the natural ingredients instead of synthetic one, Thanks to the gad, my efforts bring health to human, if I just thought for profit and sell the customer the synthetic ingredients as the customer required, it will be harm to the healthof these people who eat the products. My work help to avoid such things happened, It’s really a great job.
After this time, I realized the real value and meaning of my work, we control the source of the food and nutrition to humankind, every product we sell are related to human’s health and life, we have the responsibility to human’s health and life, I come to realize that, we are not just do business ,we are not just earn money, we need to do our best even our life to adhere our mission: Be Natural, best quality,bring natural ingredients to more and more people. That’s the real value of ourwork.
So I have a dream, one day in future everybody eat more and more natural ingredients .That the reason I want to expand AberNutra’sbusiness now, we want to more and more people just eat natural ingredients.