Registered users in Tencent's King of Glory reached more than 200 million , who consumed more than 3 billion monthly in it. Up to now, it has been the the most successful mobile game in 2017 . In addition to the powerfulness of Tencent itself and product culture,magazine Finance draw a conclusion about the success of the king of glory for the following three reasons: the unique design of the product itself; the pursuit of balance in the game rules, and the efficiency first game tactics. As for the design of the product, the biggest difference between the King of Glory and others is that the role and the culture in the game are selected from Chinese history and mythology, which makes the game have IP itself. What’s more, game players are quite familiar with all the characters in the game; Concerning with the design of the rules of the game, the King of Glory claims to treat all users fairly, instead of letting the users win in the game by spending more money on it. Besides, the team will try to keep the game balance, weaken the skill of the strong hero,enhance the skill of the underprivileged hero. The Financial commented that the king of glory meet the Chinese universal values——counterattack in fair play".
As for the efficiency first approach, the development team in the King of Glory, doesn’t achieve the ultimate goal, but is very concerned about the flexibility of the project at the beginning of the game. On the one hand, the basic version of the game is often done as soon as possible, sending to the player for testing; on the other hand,the actual test results of the system have been made into parallel iteration,and continuously the efficiency of the production pipeline has improved. By doing so, even though early players complained that the quality of the game needed to be improved, it was changed very fast because of the high efficiency of the production pipeline. Li Min, the leader in charge of the King of Glory, said:"our competitors may see the result of modification of our products. He also can capture the direction in which may be more suitable for the needs of users by analysing the changes of the data, but it doesn't mean that he can make a change so quickly like us ."
《王者荣耀》成功的三个原因
腾讯的《王者荣耀》注册用户超过2亿，月流水超过30亿，是2017年迄今为止最成功的手游。除了腾讯本身的强大和产品文化外，《财经》杂志把《王者荣耀》的成功归结为三个原因：产品本身独特的设计；追求平衡的游戏规则和效率至上的战术打法。产品设计上，《王者荣耀》最大的差异性是，游戏选择的角色与文化都来自中国的历史和神话，这让游戏自带IP，玩家对游戏中所有人物耳熟能详；在游戏规则设计上，《王者荣耀》主张对所有用户公平，而不是用户仅靠花钱就可以在游戏中常胜，开发团队会想尽办法来保持游戏平衡，削弱强势英雄的技能，增强弱势英雄技能。《财经》评论说，王者荣耀切中了当下中国的普世价值观，“在公平的竞技中实现逆袭”。
至于“效率至上”的打法，《王者荣耀》的开发团队，一开始时并没有把游戏的完成度做到极致，而是非常关注项目的弹性。游戏的基础版本经常是一边尽快完成发给玩家测试，一边进行已有测试结论的系统的实际制作，并行迭代，不断提升制作管线的效率。这样做，尽管在早期，会有玩家抱怨游戏品质有待打磨提升，但是，由于游戏制作管线效率很高，当游戏需要进行调整时，速度非常快。《王者荣耀》的开发负责人李旻说：“竞品看到我们的修改结果，他也能够通过数据的变化，分析后捕捉到哪个方向可能更适合用户需求，但它没有办法像我们一样这么敏捷地去做改变。”
