转载：Behance 作者：Firmalt·
东山魁夷曾经说过，日本的美是春天的细雨、夏天的虫鸣、秋天的红叶、冬天的白雪。这些在别的国家都有。但是，日本这个国家却对四季的纤细、敏感的感受发挥得淋漓尽致。在饮食文化中也特别凸显这一点。他们推崇饮食的季节感，追求食材初上市的那一刻。强调的是自然、新鲜，吃出食材本身的鲜味是最好的。下面是日本的HANAICHI的介绍。
Hanaichi is a Japanese restaurant established in 2002 by Mr. Hashimoto in Cancun, Mexico. Hanaichi aims to introduce the authentic taste of Japan, through exquisite dishes that use only the freshest ingredients. Recently it has expanded its reach and opened its second restaurant in Monterrey. With a bigger restaurant and wider audience, Hanaichi decided it was an ideal time to reinvigorate their brand.
鲜入四季，味本自然，时之鲜，味之美（时の鲜，味の美）
Flower patterns are found throughout the brand collateral, derived from the meaning of Hanaichi in Japanese: “one flower”. We avoided the cliché of the color red in oriental-inspired branding. The color palette emphasizes an Indigo blue instead, derived from “Aizome”, the ancient Japanese tradition of indigo dyeing textiles.
