课前想一想
1.你体验过VR(虚拟现实）吗？是否喜欢这种体验方式？
2.你知道仅仅肉丸的销售就能让宜家获利多少亿英镜吗？
3.我们常说的“鸡皮疙瘩”用英语怎么讲？
词汇装备库
1.delivery/drlivari/(n.)运送，投递
2.headquarters/'hedkwo:rterz/(n.)总部；总局（简写为HQ)
3. portable /'p?:rt=bl/(adj.)便携的，手提的
a portable computer手提电脑
a portable phone移动电话
4 . virtual / ' v3:rtjuel /(adj.)(通过计算机）虚拟的
5.privilege/'privelid3/(n.)(特定个体或群体的）特权，特别待遇
6.conscious/'ka:nfes/(adj.)意识到；察觉到；感觉到
conscious作为后缀，表示有…意识的，看重...的。
cost-conscious看重成本的
health-conscious注重健康的
7.extinguish/Ik'stingwI/(v.)熄灭，扑灭（火或光）
8.goosebumps/'gu:sbAmps/(n.)(由于寒冷、害怕或激动而起的）鸡皮疙瘩
have/get goosebumps起鸡皮疙瘩
give someone goosebumps使某人起鸡皮疙瘩
You're cold-look,you've got goosebumps!
你是不是冷啊，看，都起鸡皮疙瘩了！
9.match/maet/(n.)比赛，竞赛；(一根）火柴
a box of matches一盒火柴词句兵工厂
But IKEA recognise they can't live in the past, and are embracing technologies of the future.
但是宜家却认识到他们不能沉醉在过去，而是应该欣然迎接未来的科技。
Note:
1 . recognise / 'rekegnaiz /(v.)认出；认识到
*recognise是英式拼写，recognize是美式拼写
I hadn't seen him for 10 years, but I recognized him immediately.
十年没见，我一眼就认出他了。
They recognized the need to take the problem seriously.
他们意识到要认真对待这个问题。
2.embrace/Im'breIs/
(v.)欣然接受；乐意采纳
embrace technologies of the future欣然迎接未来的科技
This was an opportunity that she would embrace.这样的机会她是求之不得的。
词句兵工厂
Last year's meatball sales helped IKEA
make £1.7 billion from catering, making them the tenth largest food retailer in the world.
去年的肉丸销售中，使宜家从餐饮服务行业中获利了17亿英镜，使他们成为全球第十大餐饮零售商。
Note:
1.meatball/'mi:tb:l/(n.)肉丸
2.catering/'keiterin/(n.)餐饮业；准备或提供食物的工作
I've always wanted to work in catering.我一直想在餐饮业工作。
3.retailer/ri:teiler/(n.)零售商；零售店
The company is a retailer of office equipment and furniture.
该公司是办公设备和家具的零售商。词句兵工厂
He fuelled a furniture revolution when he started selling flat pack in 1956.
他在1956年开始售卖平板包装的家具，这推动了一场家具业革命。
Note:
1.fuel/'fju:el/
(v.)为...添加燃料；加强，激起
His facial expression fuelled speculation that he is lying.
他的面部表情引起了人们认为他说谎的猜测。
2.revolution/reve'lu:fn/(n.)革命，变革
a technological revolution一场技术革命
3.flat pack(由买者拼装的）平板包装家具
You can buy the kitchen as a flat-pack for self-assembly.
你可以购买平板包装的厨房家具来自行组装。
词句兵工厂
In this backwater of the world, it was still a really shitty area.
在发展缓慢的时代,那时这块地方还很破烂。
Note:
1.backwater/'baekwo:ter/
(n.)回水,滞水
这里引申为闭塞之地,停滞不前的地方
a rural backwater闭塞的乡村
He grew up in a rural backwater.他在闭塞落后的乡村长大。
2.shitty/'fiti/(adj.)糟糕的;令人不快的
shitty area破烂不堪的地方
John's had a shitty week at work. John这周的工作真的是糟糕透了。
语法轻知识
The powerful word "spoil"
spoil的多种含义
Marker sentence:
Don't spoil it.别扫兴。
spoil用作动词时含义广泛，下面就来为大家总结spoil的多种意思和用法：
1.To destroy or reduce the pleasure, interest, or beauty of something, similar to the word "destroy".表示破坏，毁掉
Our sports meeting was spoiled by bad weather. 我们的运动会被坏天气给毁了。
I haven't seen the film, so don't spoil it for me by telling me what happens.
我还没看这部电影，所以不要给我剧透。
spoil可引申为“剧透” spoiler剧透党
2.To treat someone very or too well. 表示宠爱，溺爱（一般对象是小孩子）
She spoils those kids of hers 她太过宠爱她的孩子们。
When I'm feeling miserable I go shopping and spoil myself.
当我心情不好的时候，就会去购物来放纵一下自己。
3.(of food) to become bad so that it can no longer be eaten. 表示（食物）变坏，变质
I think the leftovers have spoiled. Better throw them out. 我觉得剩饭已经变质了，最好扔掉。
实战练兵场
(2016年6月英语六级考试真题阅读理解Passage Two节选）
These days, nobody needs to cook. Families graze on high-cholesterol take-aways and microwaved ready-meals. Cooking is an occasional hobby and a vehicle for celebrity chefs. Which makes it odd The money spent on kitchens has risen with their status. In America the kitchen market is now worth $170 billion, five times the country's film industry. In the year to August 2007, IKEA, a Swedish furniture chain, sold over one million kitchens worldwide.
Question:
51.What does the author say about the kitchen of today?
C. It has become something odd in a modern house
D. It is regarded as the center of a modern home.
重点解析：
首先我们来认识一下选段中一些可能比较陌生的词汇：
1.graze老吃零食而不正常吃饭
2.high-cholesterol高胆固醇的
3.celebrity名人，明星
4.medieval中世纪的
接下来分析选项。题目的关键词是the,根据关键词可以定位到第一段的最后一句话：厨房已成为现代家具的核心。我们来逐个分析选项：
A. It is where housewives display their cooking skills.
厨房是家庭主妇们大显身手的地方。选段第一句就提到了现代人无须下厨，所以排除掉A。
B. It is where the family entertains important guests.
厨房是款待重要宾客的场所。文章中并没有提及这个内容，可以排除。
C. It has become something odd in a 虽然出现了odd这个词，但意思
是说厨房成为现代家具的核心这个现象 很奇怪，并不是厨房本身很奇怪，所以 C选项也可以排除掉。
D. It is regarded as the center of a modern home. 厨房被看做现代家具的核心。符合文章
文化加油站
4 Things You Definitely Didn't Know About IKEA 关于宜家,你不知道的那些事儿
1.IKEA is an acronym!
IKEA其实是一个首字母缩略词。
It stands for Ingvar Kamprad (the name of the founder), Elmtaryd (the name of the farm where he grew up), and AgunI naryd (the name of his hometown).
IKEA Ingvar Kamprad Eimtaryd Agunnaryd
2. It sells a set of its popular Billy book I cases every 10 seconds.
非常受欢迎的比利书柜每隔10秒就有一套出售。(每年售出的比利书柜超过300万套。)
3.In 2015,884 million people visited an IKEA.
2015年,8.84亿人参观了宜家。(这是美国人口数量的两倍多。)
Home furnishings
4. The standard size for lkea stores is 30,000 metres squared.
宜家商店的标准大小是三万平米。
主题打包盒
1.辉煌总是一时的,如果一味沉醉于过去,满足于现状,是难以长足发展的。
宜家深培此道,开始尝试利用最新的前沿科技VR和增强现实App,来带给消费者身临其境的购物体验。
2.宜家在一年内卖出了十亿颗肉丸,使其从餐饮行业中获利17亿英傍,一跃
成为全球第十大餐饮零售商。这或许不仅仅是源于顾客对宜家肉丸的喜爱,更离不开宜家独特的经营之道。
3.在宜家效力了多年的餐饮经理Simon在他工作的第十一个年头,终于获得了一次游览宜家总部阿姆霍特的机会,这对他来说是一次朝圣之旅。现在的阿姆霍特俨然已成为一座宜家小镇,到处都是宜家的工厂,这里生活的人们也几乎都是宜家的员工。
retell
IKEA recognize they can’t live in the past and are embracing technologies of the future. They use cutting-edge VR glasses and augmented reality app to bring customers an immersive shopping experience. IKEA sold one billion meatballs throughout a year. And the meatball sales helped IKEA made £1.7 billion from catering, making them the tenth largest food retailer in the world. This maybe not just due to customers’ love for the meatballs, but also the unique management approach of IKEA. The food manager Simon was rewarded with a trip to Almhult at his 11th year at IKEA, and it would be a pilgrimage privilege for him. Now Almhult has already become an IKEA town where IKEA factories are located everywhere and almost everybody you know works in IKEA.
