最近有许多开发者遇到了因为审核条款 4.3（后文统一简称 4.3）审核条款 4.3（后文统一简称 4.3），这种情况 常见于大家上传重复应用的时候，因为App Store 已经有了很多相似的应用 而被打回，今天我们来分享下 4.3 被拒的处理方法！

4.3 被拒的邮件如下：

Guideline 4.3 - Design - Spam

Your app duplicates the content and functionality of apps submitted to the App Store, which is considered a form of spam.

Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.

You will experience a delayed review process if you deliberately disregard the App Store Review Guidelines, ignore previous rejection feedback in future app submissions, or use your app to mislead or deceive users.

Important Information

As a result of violating this guideline, your app’s review has been delayed. Future submissions of this app, and other apps associated with your Apple Developer account, will also experience a delayed review. Deliberate disregard of the App Store Review Guidelines and attempts to deceive users or undermine the review process are unacceptable and is a direct violation Section 3.2(f) of theApple Developer Program License Agreement. Continuing to violate theTerms & Conditionsof the Apple Developer Program will result in the termination of your account, as well as any related or linked accounts, and the removal of all your associated apps from the App Store.

We want to provide a safe experience for users to get apps and a fair environment for all developers to be successful. If you believe we have misunderstood or misinterpreted the intent of your app, you may submit an appeal for consideration or provide additional clarification by responding directly to this message in Resolution Center in iTunes Connect.

For app design information, check out the following videos:"Best Practices for Great iOS UI Design"and"Designing Intuitive User Experiences,"available on theApple Developerwebsite.

You may also want to review theiOS Human Interface Guidelinesfor more information on how to create a great user experience in your app.

If you cannot - or choose not to - revise your app to be in compliance with the App Store Review Guidelines, you may wish to build an HTML5 web app instead. You can distribute web apps directly on your web site;the App Store does not accept or distribute web apps.

For more information about creating web apps, refer to theConfiguring Web Applicationssection of the Safari Web Content Guide.

For a description of the HTML elements and attributes you can use in Safari on iPhone, check outSafari HTML Reference: Introduction.

第一个处理方法：修改元数据内容

①修改应用程序价格，打造与原产品不同的价格级别；

②修改应用程序发布地区，打造与原产品不同的售卖地区或分不同地区运营；

③修改产品分类，打造与原产品不同的产品侧重属性分类；

④回复苹果产品设计理念等，表述产品情怀，希望打造独一无二的产品，比如功能目前会跟其他类似，会有相同情况；然后提出产品内某功能加以细节性说明，比如功能在市场上其他人还没做等等（此做法请慎重，描述好了 ok，描述差了打脸）。

修改后回复内容可参考以下内容：

尊敬的苹果开发者审核，

您好，针对于贵方提出的 4.3 相关问题，我方目前已修改“地区/售价/分类”，主要目的在于针对不同的人群属性做运营方面的区分，我们希望给予用户不同的产品体验，包括应用程序内的功能侧重点，展现给用户的内容等等；希望贵方能重新审核，及时给予我方 App 通过审核并发布至 App Store。

诚挚的问候！

第二个处理方法：修改 App 二进制代码

①升级 version，升级一个版本号提交审核；

②换 bundle id，换一个包再提交审核；

③换开发者账号，换不同账号提交审核；

④修改素材及 UI 色调等，修改 logo，修改主色调；

⑤修改功能界面等，此处可改功能也可做小开关；

⑥添加垃圾代码或者注释块，此处主要防苹果机审扫描。

顺便说下，苹果的三种审核机制！

1，预审核---

扫描api，及plist文件字符缺失等；此处分两步，第一步为上传时苹果Application Loador等应用对于适配icon等的检查，第二步为上传后苹果的功能性检查，例如配置了Push功能但有缺失或者未打开功能，则会邮件提示等等；

2，机审---

此处扫描支付SDK等，及马甲情况，机器扫描主要看代码块，可参考百度蜘蛛抓取网站模块原理；如遇部分无法过机审情况可尝试加速绕过机审（不是100%成功）；

3，人工审核---

此处主要检测功能或者App体验测试，例如用测试账号登录App体验功能，或其他是否明显bug等，ipv6也在此处检测；