【学习笔记】懂你英语 商务英语 Level 3 Unit 1 Part 4（I）词汇 Elements of Comparison

There are so many similar products in the market.

It can be hard to know what to buy.

Before you buy a product, here are some factors to consider.

Product features.

A product's features include its appearance parts or capabilities.

They usually improve a products' performance.

They also provide benefit to a products' customers.

For example, a feature of a watch can be it's waterproof.【跟读】

【对话1】-What features do you look for when choosing a car?

-I Want a car with more than five seats.

【对话2】-Can you introduce the main features of this watch?【跟读】

-It records your heart rate when you're wearing it.【填空】

Price.

Price is a major factor that affects people's buying decisions.

Besides the purchase price of a product, you may also need to consider its hidden costs.

For example, the hidden costs of buying a car include parking fees and cost of maintenance.【填空】

【对话1】-How much is it?  It doesn't have a price on it.

-It's $89.

【对话2】-Sorry, sir, this is the lowest price we can give you.【朗读】

-It's still too expensive. I won't buy it unless it's the right price.【跟读】

Warranty.   n. 保证；担保；授权；（正当）理由

Under a warranty, a company will replace a broken product within a specific time frame.【填空】【朗读】

A good warranty will last for a year or even longer.

Some companies even have lifetime warranty on their products.

I bought this laptop two years ago. Is it still under warranty?

Yes, it has a 3 year warranty.

【对话1】-What kind of warranty does this television come with?

-It comes with a 2 year warranty.

【对话1】-What does a warranty allow customers to do?

-What is an example of a hidden cost?

【选择】-Why will customers want to buy a product with a good warranty?     -They won't have to buy a new one if it breaks.

【选择】-Why should you analyze product features in a product comparison?    -They might improve product performance.

【选择】-What is an example of a hidden cost?    -maintenance costs.

【跟读】Is it still under warranty?

Product repetition

You may want to consider the soft aspects of a product.  Such as its reputation.

A product's reputation reflects how it is viewed by customers.【填空】

You can compare products reputations by looking at customer reviews.【朗读】

The product has a good reputation for its quality.【跟读】

Their product has a higher reputation than their competitors.

Brand association

Another important soft aspect is the product brand association.

Customers often associate product with a logo, an idea or a celebrity.

For example, one of the strongest Nike brand associations is "Just do it".

Nike is often associated with the spirit of never giving up.

【选择】-What may people associate a product with?    -a logo or a celebrity.