【学习笔记】懂你英语 商务英语 Level 5 Unit 2 Part 3（I）词汇 Market Research Basics
Market research is the gathering and analyzing of market data. 市场研究是对市场数据的收集和分析。
It provides insights into industry shifts and consumer preferences. 它提供了对行业变化和消费者偏好的洞察。
Here is how market research is commonly conducted. 市场调查通常是这样进行的。
Identify research objectives 确定研究目标
Before conducting market research, researchers should first identify their objectives. 在进行市场研究之前，研究人员应该首先确定他们的目标。
The state what the research aims to discover or accomplish. 陈述研究的目的是发现或完成什么。
Having objectives guide the collection analysis and interpretation of data. 目标指导数据的收集、分析和解释。
Develop a research plan 制定研究计划
Once research objectives have been established, a research plan will be developed. 一旦确定了研究目标，就会制定研究计划。
It includes what kind of data to examine as well as methods for collecting data. 它包括要检查的数据类型以及收集数据的方法。
【选择】-What must researchers do before they develop a research plan? -They need to decide their research objectives.
【选择】-When will researchers develop a research plan? -once they have decided their objectives
【填空】A research objective determines what methods will be used to gather data.
【填空】Finding out whether a target audience is interested in buying your product is an example of a research objective. 了解目标受众是否有兴趣购买你的产品就是一个研究目标的例子。
【填空】A research plan should take into account the research budget and ensure that costs are kept within it. 研究计划应考虑研究预算，并确保成本控制在预算之内。
【填空】Establishing research objectives helps researchers determine how to conduct their research. 建立研究目标有助于研究人员确定如何进行研究。
【跟读】Once research objectives have been established, a research plan will be developed. 一旦确定了研究目标，就会制定研究计划。
Collect data. 收集数据
Data collection is the systematic gathering and measuring of data. 数据收集是对数据的系统收集和测量。
After a plan has been developed, researchers will begin to collect data. 制定计划后，研究人员将开始收集数据。
Depending on the research objective, they may use questionnaires, interviews, focus groups and direct observation. 根据研究目的，他们可能使用问卷、访谈、焦点小组和直接观察。
Analyze and interpret the data. 分析和解释数据。
Once researchers have gathered data, they will analyze and interpret it. 一旦研究人员收集到数据，他们就会分析和解释数据。
Through analysis, researchers can discover trends and relationships within the data. 通过分析，研究人员可以发现数据中的趋势和关系。
After data has been analyzed, researchers will draw conclusions based on it. 在分析数据之后，研究人员将根据数据得出结论。
Create a research report and take action. 创建一个研究报告并采取行动。
After a research report has been finished, it will be presented. 研究报告完成后，将提交。
Researchers will summarize their methods, present their conclusions, and recommend the next course of action. 研究人员将总结他们的方法，提出他们的结论，并建议下一步的行动。
Researchers collect data to find answers to support their research objectives. 【跟读】 研究人员收集数据来寻找支持他们研究目标的答案。
【选择】-Which of the following is a method of data collection? -Coducting a focus group.
【选择】-What will researchers do after they have finished a research report? -They will present their findings. (After a research report has been finished, it will be presented.)
【选择】-What state the aims of a research plan? -A research objective states what the research aims to accomplish.
【选择】-Create a research report that presents your findings. -The last step is to create a research report that present your findings in a clear and accurate manner.
【填空】Data collection is systematic approach to gathering and measuring data.
【填空】Data analysis looks for relationships or trends that help you develop the right strategies.
【填空】A research report should summarize the research process, present the data collected and recommend the next course of action.
【填空】You can schedule a meeting with company leaders and members of the marketing team to discuss what to do next.
