part 1 市场营销基础课程：树立强势品牌
what is marketing ?
-market exchange things(buyer &seller,commonest)
the change in marketing
-Seller’s Market ------Production: Focus on Company
-Buyer’s Market ------Marketing: Focus on Customer and Competition
-Connected Community ------Experience: Focus deeper on customer experiential value
-Economic Uncertainty(Madoff) ------Trust: Focus on genuine customer value—RESET,Discipline, flexibility
chart & list
principle of marketing
-Principle of Customer Value
-Principle of Differentiation
-Principle of Segmentation, Targeting, and Positioning
4 p's marketing
-Product
-Place
-Promotion
-Price
