如昨天Danajaya工作坊中提到，You got to have a message before you have a speech and your message should be short and sweet. 我在另一位世界冠军Craig Valentine的课程中看到了相似的分享。而他把这个message称为Foundational Phrase.
1. Examples of Foundational Phrase:
Your dream is not for sale.
What got you here won't get you there.
Change small and change often.
Actions speak louder than words.
2. It should be shorter than 10 words.
It does not just make audience easier to remember your message, but also forces you to be crystal clear on what you're gonna say.
3. Foundational Phrase is the barometer for your story.
You may have confusions that in a speech, what should I keep and what should I leave? If it supports the foundational phrase, keep it in. If it doesn’t, throw it out. The phrase determines what stays. 我觉得有时候可能会出现“我的内容其实跟我想表达的主题思想都相关，怎么办？”那就看看：
a. 哪个相关性更高，自己想不清楚，可以让他人给予参考意见和点评
b. 在幽默演讲中特别容易出现为了幽默而幽默，讲的东西和主旨无关，这一条其实在这里得到了回答。最高级的幽默当然是又好笑又有意义，但那样子的技巧，仍需深造。
4. The phrase is the take away message for your audience members. It’s what they should remember for each story.
