Business Plan is referred to as BP. We usually encounter this kind of business plan (BP) when we usually do PPT customization, but the BP in these two scenarios is actually different. Today we will clarify these two concepts.
As can be seen from the explanation given by Wikipedia, the business plan is a document written by the company for the purpose of financing, and the content usually includes the following contents:
Overview of the company's basic situation
Management team basic situation
Product / Service Overview
Overview of research and development
Industry and market briefs
Marketing strategy plan points
Product manufacturing profile
Business management profile
Key points of financing plan
Main results of project and corporate financial forecast
Risk factors and countermeasures
According to different usage scenarios, the above information may not all be presented, and the form of presentation may not always be in the form of PPT.
In general, a complete business plan should include the following documents.
1) Executive summary: Word or PDF format, 1-2 pages, can be read in 5 minutes;
2) Demonstration file: PPT format, with a length of about 20 pages, suitable for 30 minutes of speech;
3) The full version of the business plan: Word format, the length of 30-100 pages or more, including detailed and complete content;
4) Financial projections for the next 3 years: Excel format, including detailed financial forecasting models, and all forecasting assumptions and forecasting financial statements.
Each of these four documents has its own uses:
Executive Summary: Quickly let investors know about your project, 3-5 points quickly decide whether to interview entrepreneurs.
Demonstration Document: This document is a document used by entrepreneurs and investors to communicate face-to-face. It stimulates investors' interest in entrepreneurs through speeches.
Financial forecast for the next three years: If investors are interested in entrepreneurs' projects, they will definitely understand the company's financial data. At this time, they will come up with a three-year financial forecasting model to explain in detail how to generate income, business growth, management expenses, etc.
Complete business plan: When an investor is interested in an entrepreneur's project, at this time, he will look at the detailed business plan and may even help the entrepreneur to improve the business plan.
In fact, we are customizing this demo file, which already contains the basic situation of the startup company. In what order should we use this demo file? Let's talk next time.
