继《交易的艺术》之后的川总又一大卖之作
川总的所有书的英文版是学英语特别好的资源，他是plain English高手，用简洁通用的词汇来写作，对于普及英语以及全阶层沟通有很大的意义。
这本书里有很多实用的方法论，以及可以学到各种简朴实用的词汇和句子。
Brand your self and toot your horn把自己当成品牌来经营并学会宣传自己
I never planned on becoming a brand name, but the fit of my aesthetic nature with each product I became involved with has resulted in an expanding network of interests.
我从未计划成为一个品牌名称，但我的审美本质与我参与的每件产品的契合度都形成了一个不断扩大利益的网络。
- aesthetic
/esˈθet̬.ɪk/
relating to the enjoyment or study of beauty
美感的；审美的；美学的
The new building has little aesthetic value/appeal.新楼几乎没有什么美学价值。
An aesthetic object or a work of art is one that shows great beauty.
美的；艺术的
furniture that is both aesthetic and functional.既美观又实用的家具
- plan on doing 打算做某事
- the fit of 契合度
- be(became) involved with sb.or sth.和...有关系
相关知识点还有： be involved sb. in sth. 陷入...之中
- result in sth
phrasal verb with result /rɪˈzʌlt/
to cause a particular situation to happen
导致；结果造成
The fire resulted in damage to their property.他们的财产因火灾蒙受了损失。
Like Coco Channels, she proved that the right ingredients can create a legend, and all my successful due to my rigorous standards of design and quality.
So personal brand has became timeless.
就像可可香奈儿一样，她证明了正确的成功要素能创造奇迹，而且所有我的成功是因为我的设计和质量有严格的准则。所以个人品牌才能变得永恒。
- ingredient
/ɪnˈɡriː.di.ənt/
one of the parts of something successful
（成功的）要素，因素
Trust is a vital ingredient in a successful marriage.信任是婚姻幸福的重要因素。
- due to
because of
由于，因为
A lot of her unhappiness is due to boredom.她的不开心主要是因为无聊。
- rigorous
/ˈrɪɡ.ɚ.əs/
controlling behaviour in a severe way
严格的，严厉的
the rigorous controls governing the sale of shares.对管理股权出售进行的严格控制
- timeless
/ˈtaɪm.ləs/
不朽的；永恒的；永不过时的
Rothko's paintings have a timeless quality.罗思科的绘画作品具有一种超越时光的品质。
