在 Fast Company 的这篇库克专访“TIM COOK ON APPLE'S FUTURE: EVERYTHING CAN CHANGE EXCEPT VALUES”里，库克黑了一把对手 Windows 和 Android。他说，
We’ve turned up the volume on collaboration because it’s so clear that in order for us to be incredibly successful we have to be the best collaborators in the world. The magic of Apple, from a product point of view, happens at this intersection of hardware, software, and services. It’s that intersection. Without collaboration, you get a Windows product. There’s a company that pumps out an operating system, another that does some hardware, and yet another that does something else. That’s what’s now happening in Android land. Put it all together and it doesn’t score high on the user experience.
我们强调协作。我们只有成为最好的协作者，才能获得旁人难以置信的成功。从产品的角度看，苹果产品的魔力在于硬件、软件和服务的融合。融合就是协作的产物。没有协作，那就是个 Windows。一个公司炮制操作系统，另外一家公司做点硬件，然后再来一家公司做点什么。这也是 Android 的现状。只是把东西放在一起并不能大大提升用户体验。
