【学习笔记】懂你英语 商务英语 Level 5 Unit 2 Part 1（II）词汇 The 4Ps of Marketing

The marketing mix is a model that helps a company make marketing decisions.  营销组合是一个帮助公司做出营销决策的模型。

It can be used to influence consumers to purchase a company's products.   它可以用来影响消费者购买一个公司的产品。

It consists of four factors: Product, Price, Promotion, and Place.  它由四个因素组成:产品、价格、促销和地点。

product 产品

Products are goods or services that satisfy consumer needs or desires.  【跟读】 产品是满足消费者需求或愿望的商品或服务。

A company should regularly update its products to meet changing customer demands.  公司应定期更新产品以满足顾客不断变化的需求。

Understanding the product life cycle can help companies prepare for and adapt to these changes. 了解产品生命周期可以帮助公司准备和适应这些变化。

price 价格 

Price impacts supply, demand, marketing strategies and profit margins.  价格影响供应、需求、营销策略和利润率。

Consumer demand is one factor to consider before companies decide the price of a product. 【朗读】  消费者需求是公司决定产品价格之前要考虑的一个因素。

For example, customers shop more around certain holidays, like Christmas.  例如，顾客会在某些节日前后购物，比如圣诞节。

So by reducing their prices during the Christmas season, companies can boost short-term sales.  因此，通过在圣诞节期间降价，公司可以促进短期销售。

【选择】-Why should companies continually adapt their products to the market?   -to satisfy consumer needs

【选择】-How could stores increase short-term sales during a busy period?  -reduce the price of its goods

【填空】Companies should adapt their products to keep up with the constant changes in the market.

【填空】In order to satisfy the needs of consumers, companies strive to continually improve their products.

【跟读】Companies need to continually improve their products to satisfy consumer preferences.

promotion 推销，促销

Promotion allows a company to build brand awareness and interest in its products.  促销使公司在其产品中建立品牌知名度和兴趣。

A business can promote itself through advertising, marketing, and public relations.  企业可以通过广告、市场营销和公共关系来推销自己。

When promoting a product, a company should give consumers a clear reason for why they should buy it.  当促销产品时，公司应该给消费者一个明确的理由为什么他们应该买它。

place   放置；任命；寄予

Place relates to the channels that a company uses to sell its products.  地点与公司销售产品的渠道有关。

These channels may include stores, websites, and mobile apps.  这些渠道可能包括商店、网站和移动应用程序。

In a placement strategy, a company identifies the best channels to distribute its products.  在放置策略中，公司确定分销其产品的最佳渠道。

【选择】【跟读】A business can promote itself through...   advertising, marketing, and public relations.

【选择】-What does a placement strategy help a company decide?   -where to distribute its products

【选择】-What impacts supply, demand, marketing strategies and profit margins?    -price

【选择】-What does a company use to build brand awareness?   -promotion

【填空】【朗读】If companies can successfully promote their products, they will have a better chance of standing out in the market.  如果公司能成功地推销他们的产品，他们将有更好的机会在市场上脱颖而出。

【填空】The increased use of mobile apps in recent years has led to them becoming popular channels for businesses.  近年来，移动应用程序的使用不断增加，使得它们成为企业的热门渠道。

【填空】In some cases, business executives may manipulate a price to make a product seem more like a luxury.

【填空】When promoting a product, a company should give customers a clear reason for why they should buy it.