【学习笔记】懂你英语商务英语 Level 5 Unit 2 Part 1（I）词汇Calculating Market Share

【学习笔记】懂你英语商务英语 Level 5 Unit 2 Part 1（I）词汇Calculating Market Share

Market share is the percentage of the market's total sales earned by a company or product. 市场份额是一个公司或产品在市场上的总销售额的百分比。

Calculating market share allows a company to determine its position in the market. 计算市场份额可以让公司确定自己在市场中的地位。

Here are some basic steps to calculate market share. 以下是计算市场份额的一些基本步骤。

To calculate a company's market share, you must choose a period to examine. Such as a quarter or a year. 要计算公司的市场份额，您必须选择一个时间段来统计。例如一个季度或一年。

For example, a company can compare the first and second quarter to see how quickly it is growing in the market. 例如，一家公司可以比较第一和第二季度，看看它在市场上的增长有多快。

Next, calculate the company's total sales revenue within that period. 接下来，计算该时段间内公司的总销售收入。

Multiply the total number of units sold by the average sales price per unit. 将销售的单位总数乘以每单位的平均销售价格。

If a company only sells one product, its sales revenue is the total sales revenue of the company. 【朗读】 如果公司只销售一种产品，其销售收入就是公司的总销售收入。

If a company sells multiple products, add up the sales revenue for each product. 【跟读】如果一个公司销售多种产品，将每种产品的销售收入相加。

【选择】-What does analyzing the company's market share allow you to evaluate? -its market performance

【选择】-What is the total revenue of a company that only sells one product? -the product's sales revenue

【填空】Companies can assess how well they are performing in a market by analyzing their market share.

【填空】To calculate total sales revenue, multiply the total number of units sold and the average sales price per unit.

【填空】Before calculating a company's market share, you must determine a specific period to examine.

【填空】The company compared its first and second quarter to see how quickly it was growing in the market.

【填空】The company has steadily lost market share over a period of three years.

【填空】After comparing both quarters, they have determined that their company's market share hasn't been growing quickly.

Next, calculate the total sales for market that the company operates in. 接下来，计算公司运营的每个市场的总销售额。

Sales Information from publicly traded companies is easy to obtain since they are legally required to share it. 公开上市公司的销售信息很容易获得，因为法律要求它们共享这些信息。

It can be found through company websites, shareholder reports and trade associations. 它可以通过公司网站，股东报告和行业协会找到。

Finally, to divide the company's total sales by total market sales. 最后，将公司的总销售额除以总市场销售额。

The result is the company's market share. 结果是公司的市场份额。

Comparing a company's market share with the growth of the market shows whether it has increased or decreased. 将一个公司的市场份额与市场的增长进行比较，可以看出它是增加了还是减少了。

If a company's revenue has grown more slowly than the market, its market share has declined. 如果一家公司的收入增长速度慢于市场，它的市场份额就会下降。

【选择】After calculating a company's total sales, you should... determine the total sales for the market.

【选择】To calculate a company's market share, ... divide its total revenue by the total market revenue.

【选择】-What can companies analyse to assess the market performance? -By analyzing a company's market share, you can assess its market performance.

【选择】-To divide a company's total sales by the industry's total market sales.

【选择】-When will the company's market share decline?

【跟读】If a company's revenue grows slower than the market, its market share declines.

【朗读】To determine a company's market share divide its total sales by its industries, total market sales.

【学习笔记】懂你英语 商务英语 Level 5 Unit 2 Part 1（I）词汇Calculating Market Share