[北京中关村俱乐部干货分享]你在台上只有20-45秒的生命
——世界冠军的秘密
STORY
Stories are very important.
When you say once upon a time, people will stop and listen.
Tell a good story can change the person and even the world.
Story is one thing that we mastered. The two key elements are structure and deliver.
Structure, the way we structure a story is like giving a mood to the story. Just like a house, a story can be structured in many ways.
Deliver, how you deliver a story is like how to paint a house.
STRUCTURE
• The Message
If you deliver a speech, and five people give you five answers, you got no message.
People may laugh, but connecting with audience does not mean that you deliver a message.
If you don't have a message, the audience will make a message for you. As a leader, salesman, entrepreneur - that's bad.
What is my message? short and sweet - less than ten words and rhyming it.
People remember(short) and recall(sweet).
As a speaker, we write and rewrite the message, till it’s short and sweet.
Learn before you earn.
Fake it till you make it.
Happy wife, happy life.
You need to have a short and sweet message, no matter how deep your speech is – a 7 years should understand it.
• Capture the audience
20-45 seconds. if they don't know what you do, you lost your audience.
A good speaker need to present it your message in 20-45 seconds.
1. Direct tell your audience why you are here (but it is not interesting)
2. A good speaker needs to sell the message - 1999, spider die public speaking-
• How to sell？
Framing. (frame help the picture to pop up, to frame the problem.) set the tone for the whole speech, only sell the problem.
1.FRAME
How to frame.
1. tell a story and ask 3 questions.
2. poem and ask 3 questions.
3.statement and ask 3 questions.
4. quotation and ask 3 questions.
Don't need whole story, massive information.
Structure made it stand out.
Example：The champion’s speech.
2.FAIL-MAKE THE PROBLEM YOUR PROBLEM.
A good story teller need to tell the audience his failure. Because audience connect within failure and success scares people.
Your rock bottom is the moment to connect with the audience.
3.THE SOLUTION.
You find a solution, and that could be your key message.
4. APPLY (AND IT HAD TO BE RELASTIC)
Got a solution, applied and failed.
5.VICTORY.
Your key message gives you.
6.ENDING (END THE SAME WAY YOU START)
Recall
1.linear- different to the beginning.
2.circular effect- start with half a story, end with half a story- connected.
A simple story can be amazing if you have the structure.
DELIVER
Start from the minute you walk on the stage; your audience will judge you. You need to expand your body.
A professional speaker holds his sound for 4 seconds. Scan the audience back to left- left to back and center.
A speaker position-lean forward.
People judge the confident from the line of your body.
Open palm gesture, more effective
the precision grasp- emphasize, statement of confidence, fact, statistic-statement.
palm over heart- personal connection- my me mine I
double palms- we us team- connection, togetherness.
Pray gesture- asking something from the audience.
END
stay humble,stay simple and keep learning.
Q&A
• Kiwi: TM vs TED
5-7 difficult of all. short time =hard
you are force to apply different skill in very short time.
Apply the techniques and
1. time
2. intensity - mint explode , TED less intense.
3. longer, the more strategy .= 15 mins- nice argument- thesis-facts figure and data- educational.
• Girl in white:
unique and special experience- how to share a failure.
1. open the mind of audience - prepare the audience, wining the audience to you——humor/failure.
2. how to discover the interest part in TM?
People speak, you got in to their minds. You got in, and you know how to connect.
I want to know what the audience think. Build the sensitivity.
• Frank:
How did you become a star?
Be a dancer- posture, body language, confidence. cross- transfer skills.
• Michael:
Daily story telling skills-
Find good story teller, take them out and retell the story- better- own version.
Associate with people.
• Mina-
TM member in 2 years lost interest.
They were told to became a better speaker but actually should’ve been told to be a better person.
Invite the great people, leader, bring variety.
太原Linda，Jay，Jane，Gavin联合笔记
1.要想要获得成功，一定要冒险
2.在你成功之后，没有人会记得你无数次的失败
3.小的事情在不断积累，才会获得大的成就
4.站姿，动作，手势对于演讲者都非常的重要！
5.瘸子教不出好的大象，教练的重要性！
