Rent or Buy 2
Another reason John is against buying a house is that he doesn’t have confidence in his new company.
It is no longer growing as fast as it used to.
Though the management talks about a bright future, he has doubts.
They say great things to keep everyone motivated, but he doesn’t trust them.
When he does a SWOT analysis of the company, he is even more concerned.
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.
ps:SWOT是优势、劣势、机遇和威胁的缩写。
acronym首字母缩略词(如Aids系由acquired immune deficiency syndrome的首字母组成)英 [ˈækrənɪm] 美 [ˈækrənɪm]
Strengths体力; 力气; 力量; 强度; 毅力; 坚强决心; 意志力量; strength的复数
Opportunities机会; 时机; opportunity的复数
The company's strength is based on technology that is very competitive.
But technology changes fast, and what’s good now will soon be out of date.
Continuous innovation is necessary.
ps:不断创新是必要的。
In the SWOT acronym, the O stands for opportunities.
Question:
1.what does he think the company's management?
he doesn't trust them.
2.What is lacking at his company?
continuous innovation
3.in the swot acronym, the 0 stands for opportunities
Put the sentences below in order:
Another reason John is against buying a house is that he doesn’t have confidence in his new company. It is no longer growing as fast as it used to.Though the management talks about a bright future, he has doubts.They say great things to keep everyone motivated, but he doesn’t trust them.When he does a SWOT analysis of the company, he is even more concerned.
The company’s weakness is that it hasn’t developed an alternative to what it has now.
ps:该公司的弱点在于，它没有开发出一种替代现有产品的替代品
weakness软弱; 虚弱; 疲软; 衰弱; 懦弱; 弱点，缺点，不足; 迷恋，无法抗拒
developed发达的; 高度发展的; 先进的; 成熟的; 成长，发展，壮大; 开发; 研制; 患; 出现; 开始侵袭; 开始影响; develop的过去分词和过去式
alternative可供选择的事物; 可供替代的; 非传统的; 另类的
Nobody is working on the next generation.
There are already signs that their technology is nearing the end of its life cycle.
ps:已经有迹象表明，他们的技术正接近生命周期的尽头。
signs迹象; 征兆; 预兆; 招牌; 标牌; 指示牌; 标志; 示意的动作; 手势; 签; 署; 签字; 签署; 和…签约; 示意; 打手势; sign的第三人称单数和复数
their他们的; 她们的; 它们的; 在提及性别不详的人时，用以代替his或her
technology科技; 工艺; 工程技术; 技术学; 工艺学; 技术性机器
nearing接近，靠近，临近; near的现在分词
end of结尾; 为某事物的结尾; 末尾
life cycle生命周期，生活周期; 寿命
There are still opportunities if the company is willing to hire new people or acquire a company with new technology.
The main threat is that other companies are spending more on research and development.
Exercise:
1. what is wrong with the company existing technology?
it's near the end of the life cycle.
2.The company still has opportunities if it takes steps to acquire new technology.
So, based on his analysis, the company is okay for the next year or two.
But beyond that, its future is questionable.
ps:但除此之外，它的未来还值得怀疑。
beyond在…较远的一边; 晚于; 迟于; 超出; 除…之外; 在另一边; 在更远处; 以远
future将来; 未来; 未来的事; 将来发生的事; 前景; 前途; 前程; 将来的; 未来的; 将来发生的
questionable可疑的; 有问题的; 未必准确的; 可能不诚实的; 别有用心的
As a result, John doesn’t want to buy a house now and take on a huge debt.
ps:因此，约翰现在不想买房，背负巨额债务。
want to应该
buy a house购买房子
take on承担，接受; 呈现，显出; 上，装，补充; 雇用; 录用; 与较量; 接受…的挑战; 擅自决定; 自作主张
huge巨大的; 极多的; 程度高的; 非常成功的; 走红的
debt借款; 欠款; 债务; 负债情况; 人情债; 情义; 恩情
Until he has more confidence in his situation, he doesn’t want to take the risk.
If he would to buy a house now, it would mean taking on a huge debt.
Question:
1.Based on his analysis, what is the company's long-term future?
It's questionable.
His wife thinks he’s too conservative.
ps:他妻子认为他太保守了。
wife妻子; 太太; 夫人; 已婚妇女
conservative保守的; 守旧的; 保守党的; 低于实际数量的; 保守党党员，保守党支持
She has waited long enough, and she doesn’t want to wait any longer.
So John’s dilemma is how to balance his wife’s happiness against the risk of losing a lot of money.
ps:所以约翰的难题是如何平衡妻子的幸福和损失大量金钱的风险。
s dilemma囚犯两难困境
balance均衡; 平衡; 均势; 平衡能力; 余额; 使保持平衡; 立稳; 相抵; 抵消; 同等重视
wife妻子; 太太; 夫人; 已婚妇女
happiness幸福; 愉快; 适当; 幸运
against反对; 与…相反; 逆; 违反; 对…不利; 紧靠; 倚; 碰; 撞
risk危险; 风险; 危险人物; 会带来风险的事物; 借款人，保险对象; 使…冒风险; 冒…的风险; 冒险做; 大胆做
losing遗失; 丢失; 损失，丧失，失去; 被…夺去; lose的现在分词
One thing for sure is that she isn’t happy as things stand now.
She’s been waiting for a long time and he loves her.
So the decision seems clear.
John knows exactly what to do.
Maybe some flowers and a celebration?
Question:
1. What is John's dilemma?
He has to decide between his wife's happiness and the risk of losing money.
Repeat & Read Sentences:
1. Though the management talks about a bright future, he has doubts.
2. His wife thinks he’s too conservative.
3. If he were to buy a house now, it would mean taking on a huge debt.
4.the company's existing technology is nearing the end of its life cycle.
5. His dilemma is how to balance his wife’s happiness against the risk of losing a lot of money.
6. Another reason John is against buying a house is that he doesn’t have confidence in his new company.
7.they are going to celebrate the decision to buy a house regardless of the risks.
8.salary levels have risen so quickly that companies can no longer afford to attract good workers.
