写在前面：3月10日，埃塞俄比亚航空公司的一架波音737 MAX飞机坠毁，157人不幸罹难；去年10月，新加坡狮航同类型的飞机在海上坠毁，189人遇难。
目前全球各大航空公司已经暂停使用该机型，短时间内造成了波音公司50亿美元损失。波音公司在官网专门开辟737 MAX 坠机事件的新闻页面；波音的CEO Dennis Muilenburg 日前面向公众发布了视频声明，我将它翻译成了中文。
We know lives depend on the work we do, and our teams embrace that responsibility with a deep sense of commitment every day. Our purpose at Boeing is to bring family, friends and loved ones together with our commercial airplanes—safely. The tragic losses of Ethiopian Airlines Flight 302 and Lion Air Flight 610 affect us all, uniting people and nations in shared grief for all those in mourning. Our hearts are heavy, and we continue to extend our deepest sympathies to the loved ones of the passengers and crew on board.
我们都知道，大众生命系于我们的事业，我们的团队基于深刻的承诺，每天承担着重大责任。波音的愿景是用我们的商用飞机，安全地将家人,朋友和我们所爱的人联系在一起。埃塞俄比亚航空公司302航班和狮航公司610航班的悲惨损失影响了我们所有人，人民和国家共同陷入了巨大的悲痛。我们的心很沉重，我们向遇难的乘客和机组人员的亲朋表达最深切的同情。
Safety is at the core of who we are at Boeing, and ensuring safe and reliable travel on our airplanes is an enduring value and our absolute commitment to everyone. This overarching focus on safety spans and binds together our entire global aerospace industry and communities. We're united with our airline customers, international regulators and government authorities in our efforts to support the most recent investigation, understand the facts of what happened and help prevent future tragedies. Based on facts from the Lion Air Flight 610 accident and emerging data as it becomes available from the Ethiopian Airlines Flight 302 accident, we're taking actions to fully ensure the safety of the 737 MAX. We also understand and regret the challenges for our customers and the flying public caused by the fleet's grounding.
安全是波音公司的核心精神，确保我们的飞行安全可靠是一项持久的价值，也是我们对每个人的绝对承诺。这种对安全的全面关注，将我们整个全球航空航天业和社区联系在一起。我们与航空公司客户，国际监管机构和政府机构联合努力，支持最近的调查，了解所发生的事实，并帮助预防未来的悲剧。根据狮航610航班事故的事实以及埃塞俄比亚航空公司302航班事故可获得的新数据，我们采取措施全面确保737 MAX的安全。我们也理解，懊悔由于此次事件而给我们的客户和相关大众带来的挑战。
Work is progressing thoroughly and rapidly to learn more about the Ethiopian Airlines accident and understand the information from the airplane's cockpit voice and flight data recorders. Our team is on-site with investigators to support the investigation and provide technical expertise. The Ethiopia Accident Investigation Bureau will determine when and how it's appropriate to release additional details.
相关工作正在迅速展开，通过收集飞机驾驶舱语音和黑匣子的信息，我们正在调查埃塞俄比亚航空公司的事故。我们的团队正在现场，为调查人员提供支持和技术专业知识。埃塞俄比亚事故调查局将决定何时以及如何发布其他细节。
Boeing has been in the business of aviation safety for more than 100 years, and we'll continue providing the best products, training and support to our global airline customers and pilots. This is an ongoing and relentless commitment to make safe airplanes even safer. Soon we'll release a software update and related pilot training for the 737 MAX that will address concerns discovered in the aftermath of the Lion Air Flight 610 accident. We've been working in full cooperation with the U.S. Federal Aviation Administration, the Department of Transportation and the National Transportation Safety Board on all issues relating to both the Lion Air and the Ethiopian Airlines accidents since the Lion Air accident occurred in October last year.
波音公司从事航空安全业务已有100多年，我们将继续为全球航空公司客户和飞行员提供最好的产品，培训和支持。使飞机更加安全，这是一项持续不懈的承诺。很快，我们将发布针对737 MAX的软件更新和相关的飞行员培训，以解决在狮航610航班事故后发现的问题。自去年10月狮航安全事故发生以来，我们一直与美国联邦航空管理局，交通运输部和国家运输安全委员会就狮航和埃塞俄比亚航空公司事故的所有相关问题进行全面合作。
Our entire team is devoted to the quality and safety of the aircraft we design, produce and support. I've dedicated my entire career to Boeing, working shoulder to shoulder with our amazing people and customers for more than three decades, and I personally share their deep sense of commitment. Recently, I spent time with our team members at our 737 production facility in Renton, Wash., and once again saw firsthand the pride our people feel in their work and the pain we're all experiencing in light of these tragedies. The importance of our work demands the utmost integrity and excellence—that's what I see in our team, and we'll never rest in pursuit of it.
我们的团队在整个设计，生产和支持过程中，将飞机的质量和安全性放在最重要的位置上。我将我的整个职业生涯奉献给了波音公司，与我们了不起的员工和客户并肩工作了三十多年，我和他们有着深厚的共识。最近，我在华盛顿州伦顿的737飞机生产工厂，与团队成员共度时光，再次亲眼目睹了我们的员工对这份工作有多么骄傲，也感受到他们在这些悲剧中所经历的痛苦。我们的工作要求绝对的诚信和卓越 ——我在团队中感受到了这一点。我们永远不会停下追求诚信和卓越的脚步。
Our mission is to connect people and nations, protect freedom, explore our world and the vastness of space, and inspire the next generation of aerospace dreamers and doers—and we'll fulfill that mission only by upholding and living our values. That's what safety means to us. Together, we'll keep working to earn and keep the trust people have placed in Boeing.
我们的使命是联系人民和国家，保护自由，探索我们的世界和广阔的空间，激励下一代的航空航天梦想家和实干家——我们只有坚持和践行我们的价值观才能完成这一使命。这就是安全对我们的意义。我们将继续努力赢得并保持人们对波音公司的信任。
一篇合格的危机公关发言稿，必须遵循以下几个原则：
1.价值优先：关切受害者命运是第一位的，人命关天，这是本性；其次是结合个人情感，强调公司的核心价值。本篇稿件，对于Safety强调了11次；
2.事实居次：强调人们关注的核心议题，以及在该议题上做出的所有举措。如果危机原因已经查明，就解释原因；如果尚未有结论，就解释目前的工作进展和未来计划。
当然，一篇发言是不够的，持续滚动式播报是必须的，速度是危机公关管理的灵魂。视频文字结合、官网和第三方媒体结合也是必须的。
本文仅从技术角度分析，不代表个人立场。愿灾难不再发生，愿逝者安息。
