<p>欢迎查看 <b>Linus@筋斗云SEO 的每周资讯整理</b>,本周的一些要点:</p><ol><li><p>Google11月核心更新和评论更新仍然没有结束</p></li><li><p>9个搜索结果页的主要变化:图标、品牌、粉丝数、新模块</p></li><li><p>GSC已索引页面狂掉?Google的问题,已修复</p></li><li><p>黑五网一期间的搜索结果页变化和Google建议最佳做法</p></li><li><p>查询品牌在SGE上会得出其他品牌的甚至竞争对手的结果</p></li><li><p>QRG《搜索质量评分者指南》更新了什么?</p></li><li><p>GSC的Crawl Rate Limiter工具准备下架</p></li><li><p>Bard很推荐使用,它值得,但SEO可能会有考验</p></li><li><p>可以在SGE和SERP写笔记(评论)了?</p></li><li><p>GSC有搜不到词汇的bug,但已经很久了</p></li><li><p>Local SEO谷歌地图的变化</p></li><li><p>一份美国司法部针对谷歌的垄断案的笔录,透露了很多信息</p></li><li><p>好用的SEO GPTs搜集</p></li></ol><h2>Google11月核心更新和评论更新仍然没有结束</h2><p>有的网站波动很大,从 #筋斗云SEO 的长期监控的几个网站来看,9月份的更新似乎是一个比较好的信号,11月份仍然处于波动之中。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-64568ec4fe9520a5.jpeg" img-data="{"format":"jpeg","size":73496,"width":1080,"height":882,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p><i>来自于 </i><span>关于 Google 搜索更新情况的问答[1]</span><span>,</span>Google对于近期社区的回应发布在了博客上,建议大家都看看。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-33ffa11edc8f6afd.jpeg" img-data="{"format":"jpeg","size":35808,"width":1080,"height":557,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-07de780955575830.jpeg" img-data="{"format":"jpeg","size":59725,"width":1080,"height":396,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-fd6e62d4bebc3c8c.jpeg" img-data="{"format":"jpeg","size":87376,"width":1080,"height":563,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>9个搜索结果页的主要变化:图标、品牌、粉丝数、新模块</h2><p>鉴于谷歌的更新还没结束,搜索页面的变化通常用于感觉更新的主要目的,见微知著。总结一下,11月份的更新似乎是对个人观点以及真实体验的增强,以下是近期搜索结果页面的变化</p><ol><li><p>可以显示社媒粉丝数了,wow!而且点赞数都开始出现了,会跟元数据有关吗?</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-33b10e65a002b182.jpeg" img-data="{"format":"jpeg","size":51068,"width":1080,"height":582,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-fac063ba41e3d2d6.jpeg" img-data="{"format":"jpeg","size":34742,"width":1030,"height":461,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>发布时间挪到了上方,并且显示了作者名,灰度测试中。可能是为元描述的位置让位,但同时把URL隐藏了,可能后续在社媒类型会弱化URL的作用,而更加体现品牌信息</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-f4e818cce6e083bb.jpeg" img-data="{"format":"jpeg","size":104665,"width":1080,"height":913,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>搜索结果出现了横线,暂时还不清楚为什么要这样做</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-79157a6c47a5d2e9.jpeg" img-data="{"format":"jpeg","size":68501,"width":1080,"height":806,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>搜索一些大词时,比如“Women’s Belt Bags”,Google认为reddit的Discussions排名要更高咯?</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-a59974e9c67be625.jpeg" img-data="{"format":"jpeg","size":84513,"width":1080,"height":855,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>搜索医疗类型的主题时,增加了一个Ask a Doctor的模块,但不知道会不会被黑帽玩坏</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-5abe707645542699.jpeg" img-data="{"format":"jpeg","size":145027,"width":1080,"height":1848,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>航班搜索结果会出现SGE类似的框框,灰度测试中,可能和结构化数据有关</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-bf36ac4e087578c0.jpeg" img-data="{"format":"jpeg","size":27023,"width":1080,"height":353,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>广告型SGE出现在了You may also like上</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-5771e5ad3546bf9e.jpeg" img-data="{"format":"jpeg","size":85038,"width":1080,"height":1198,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p><span>Latest </span>from xx 网,已经出现在了搜索结果里面,新页面给网站带来的新鲜度大家应该都知道了,这也表明了Google可能会更在意这个</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-7185ab7c12c9bf0e.jpeg" img-data="{"format":"jpeg","size":85313,"width":1080,"height":1122,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>一些购物意图搜索的地方,可以<span>筛选 Small Business</span> 结果了,对于2B用户来说会有点意思,筋斗云SEO应该很快就会落实对应措施了</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-0bc4a24ecc9d0f18.jpeg" img-data="{"format":"jpeg","size":69678,"width":1080,"height":601,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>GSC已索引页面狂掉?Google的问题,已修复</h2><p>在筋斗云SEO监控的300+客户里面,有一小半都出现了索引突然大掉的问题,还好有关注到资讯,在11月23日Google已经通过X通知大家已修复。<span>这是一个 Search Console 的报告面板问题,与页面索引或关键词排名无关。</span></p><span></span><span></span><span></span><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-74717c166d5eadc1.jpeg" img-data="{"format":"jpeg","size":143808,"width":1080,"height":1250,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><span></span><span></span><span></span><h2>黑五网一期间的搜索结果页变化和Google建议最佳做法</h2><p>相信大家都看到了,黑五期间的变化还是有的。汇总了一下,“Shop Black Friday deals”会出现在三个地方:</p><ol><li><p>最顶部的商品类别 Categories</p></li><li><p>Top Stories:翻译过来就是“头条新闻”,是根据相关性、权威性和新鲜度等因素选择的。包括来自各种来源的文章,包括主要新闻机构、零售网站和消费资讯站点。</p></li><li><p>Explore Brands:探索当前品类的品牌有哪些</p></li><li><p><span>Perspectives</span>:对于当前的搜索提供一个更全面的理解,包括个人体验、专家意见、论坛信息和社媒消息。</p></li><li><p>有更多产品类型的轮播图</p></li></ol><p>可以看看以下的截图:</p><p>网络星期一的布局也差不多</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-a951bd2153fc344a.jpeg" img-data="{"format":"jpeg","size":122092,"width":1080,"height":838,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p>关于“黑色星期五”和“网络星期一”网页的最佳做法(来自Google):</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-410a1329584311fa.jpeg" img-data="{"format":"jpeg","size":99657,"width":1080,"height":549,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p>使用SGE其实能够在搜索品牌+产品的时候自动抓取你的网站并且提取信息,比如“black friday screwdriver XXBrand”会提取出核心信息,对于我个人的抽样调查和观察大家的信息来说,美国消费者依赖SGE的地方还是挺多的。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-5e3810f1aa23b0cd.jpeg" img-data="{"format":"jpeg","size":82906,"width":1080,"height":651,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>查询品牌在SGE上会得出其他品牌的甚至竞争对手的结果</h2><p>搜索“best buy Black Friday”,理论上应该跳到Best buy,但一展开SGE就会有一堆其他的结果,<span>甚至是竞争对手</span>,这个就很恐怖,千辛万苦建立的品牌导航被SGE带跑了,尤其是如果大家以后喜欢用SGE的话……搜索Nike,Ninetendo的相关产品都会是这样,这很难评。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-d0a79af4b4418e7c.jpeg" img-data="{"format":"jpeg","size":119374,"width":1080,"height":745,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p>有点混乱,可能是暂时性的AI判断问题,Linus相信Google会解决的,但时间就不知道有多久咯。</p><p><i>来自X的Lily Ray和Aleyda Solis观察</i></p><h2>QRG《搜索质量评分者指南》更新了什么?</h2><p>2023 年 11 月 16 日 Google 发出了公告,更新了《<span>搜索质量评分者指南[2]</span>》,在上一份周快讯也有提过。具体更新的点总结了一下:</p><ol><li><p><strong>P76 </strong>指导评估者如何评估论坛和问答页面的质量:更新及时、礼貌(中立?)、视觉展示</p></li><li><p><strong>P84 </strong>解释了用户位置对理解查询的重要性</p></li><li><p><strong>P88 </strong>对搜索结果的次要解释,搜 Apple 大部分是苹果公司,但也有人想搜索水果、或者是城市or人名</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-b0baf1a451092426.jpeg" img-data="{"format":"jpeg","size":48255,"width":1080,"height":658,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p><strong>P90 </strong>“Know Simple”和“Do”的搜索意图区别,举例:</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-4333b193fbfd5a18.jpeg" img-data="{"format":"jpeg","size":77624,"width":1080,"height":458,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-437c15e652d64d92.jpeg" img-data="{"format":"jpeg","size":86492,"width":1080,"height":527,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p><strong>P95 </strong>细化用户的搜索意图,将关键词意图限制在更合理的用户搜索意图上,而并不是完全开放式的答案,举例:</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-faec79cf2ea0a1bb.jpeg" img-data="{"format":"jpeg","size":76160,"width":1080,"height":298,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p><strong>P114 </strong>高度满足用户需求的 Google SERP 特性示例,以及解释了为什么它是高度满足的</p></li></ol><p>细节我还是推荐大家去仔细阅读咀嚼一下,这很有用。参考 <span>Google’s 2023 Search quality rater guidelines update: Here’s what change-SEL[3]</span><span>。如果你需要所有的历史更新版本,Linus也整理好了,文末加上好友跟我说一声就行:</span></p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-9793f91fc9013475.jpeg" img-data="{"format":"jpeg","size":74532,"width":890,"height":419,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>GSC的Crawl Rate Limiter工具准备下架</h2><p><i>这是啥?</i>这个工具已经有10+年历史了,它允许网站管理员对Googlebot爬取他们网站的频率进行一定程度的控制,使用该工具可以告诉Googlebot在爬取网站时应减慢速度,以避免对网站服务器造成过大负荷。</p><p><span>大多数情况下,Googlebot会自动地管理爬取速率</span>,以免对网站服务器造成负担,所以绝大部分网站管理员<span>不需要</span>手动调整这个设置。有很多站长和SEOer会迷信这个工具可以让Google多抓取一点页面,<span>很抱歉,并不行</span>。</p><p>谷歌已经宣布搜索控制台中的爬行速度限制工具将于<span>2024年1月8日</span>被弃用:“由于在自动抓取速率处理方面的进步,并且本着为用户保持简单的精神,我们将在 Search Console 中不推荐使用这个工具。”</p><p>Linus建议,<span>降低爬行速度的最快方法和最佳实践</span>是通过<span>服务器响应</span>(比如你的服务器不行了应该抛出500状态码)来指导Googlebot的速率,而不是手动限制这个速率工具。</p><p>官方下架说明 <i>2023年11月24日</i>:<span>Upcoming deprecation of Crawl Rate Limiter Tool in Search Console </span><span>https://developers.google.com/search/blog/2023/11/sc-crawl-limiter-byebye[4]</span></p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-e97bc2fd8c888a66.jpeg" img-data="{"format":"jpeg","size":110405,"width":1080,"height":736,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>Bard很推荐使用,它值得,但SEO可能会有考验</h2><p>为什么我很推荐大家使用Bard?除了<span>很明显的快&简洁</span>之外,Bard有一个很好的用处,就是可以核查结果是否准确,这给我的各种调研工作带来非常快的判断,如果标记为绿色,我一般会倾向于不再做检查,因为绿色<span>已经代表了这一句可信</span>。如果标记为黄色,我就可以持续提问,或者再次进行Google搜索。</p><p>并且,现在Bard也在测试不同的消息来源,构建个人品牌或者是商店品牌的权威性和可信性,将会是2024年新的课题。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-2b28045fa7f9f313.jpeg" img-data="{"format":"jpeg","size":96981,"width":1080,"height":612,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p>根据Linus的体会,SGE主要对SEO的影响主要还是会影响点击率和搜索意图的偏移,但Linus相信,如果你的文章足够权威和有个人体验,获得的流量将会比以前处在Top3要多得多。</p><p>BTW,对于SGE来说,最近的发现是有的名词查询会自动展开,涉及到某些问句可能不会展开。</p><h2>可以在SGE和SERP写笔记(评论)了?</h2><p>Notes 在 Google 显示了:您可以查看、创建和共享关于 Google 搜索结果和 Google 发现中的内容的笔记,并附加到特定的搜索结果或发现文章。Google版Reddit要来了?这个其实有点像Twitter(X)的知识背景附注,这一步是Google做得很棒的操作。</p><p>https://support.google.com/websearch/answer/13876743</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-f1518266808f5747.jpeg" img-data="{"format":"jpeg","size":52511,"width":1080,"height":384,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>GSC有搜不到词汇的bug,但已经很久了</h2><p>关注到有朋友提出来的问题。这是GSC的bug,无法搜索到指定词,但可以通过包含一个单词的形式可以搜出来。比如搜索“screwdriver kit”,直接搜是无法搜出来的,必须要使用包含“screwdriver”,然后在下面的词汇列表中Ctrl+F查找,非常诡异对吧。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-3030623c984e19cf.jpeg" img-data="{"format":"jpeg","size":70132,"width":1080,"height":1105,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>Local SEO 谷歌地图的变化</h2><p>AI相关的信息开始出现在谷歌地图了,可能是SGE的又一信号,估摸着今年过去了Google会在G家所有产品都会尝试用上大模型:</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-0904396f4a5be21b.jpeg" img-data="{"format":"jpeg","size":51903,"width":743,"height":712,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>一份美国司法部针对谷歌的垄断案的笔录,透露了很多信息</h2><p>Linus 暂时还没有仔细看,但里面<strong>透露了很多信息</strong>:</p><ol><li><p>Google算法依赖于RankEmbed、RankBrain、DeepRank、Navboost 和 Glue 等<strong>深度学习系统</strong></p></li><li><p><strong>用户行为比如点击、滚动、悬停是Google排名的因素之一</strong></p></li><li><p>人类质量评估员的作用,结合上面的Google QRG更新</p></li><li><p>Google会根据用户的数据不断进行训练</p></li><li><p>谷歌的“信息满意度”概念——用户采取的行动向谷歌发出信号,表明他们的搜索是有帮助的。</p></li></ol><p><span>https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf?ck_subscriber_id=2181082630&utm_source=convertkit&utm_medium=email&utm_campaign=Marie's+Thoughts%2C+Ep.+12%3A+How+user+engement+signals+are+used+in+ranking.+New+info+from+the+DOJ+trial+against+Google. - 12368545[5]</span></p><h2>好用的SEO GPTs搜集</h2><p>链接在公众号不太好发,有兴趣的同学请到文末加上好友,发送<span>GPTs</span>,我将会把所有资料发给你</p><ol><li><p><span>SEO E-Commerce Content Pro</span><span> - Linus SEO的GPTs,用于提升文章质量,试试看吧 </span>chat.openai.com/g/g-c6YnoBZke-seo-e-commerce-content-pro</p></li><li><p><span>Helpful Content </span>– Aleyda Solis</p></li><li><p><span>Learning SEO</span> – Aleyda Solis</p></li><li><p><span>Search Quality Evaluator</span> – Caitlin Hathaway</p></li><li><p><span>High-Quality Review Analyzer</span> – Caitlin Hathaway</p></li><li><p><span>GA4 Helper</span> – Scott Hendison</p></li><li><p><span>Schema Advisor</span> – Amanda Jordan</p></li><li><p><span>Web Performance Engineer </span>– Darwin Santos</p></li><li><p><span>Which Pages Impacted</span> – Marie Haynes</p></li></ol><h2>雅虎搜索将于2024年第1周更新</h2><p><i>雅虎:偶还在更新!</i></p><p>雅虎搜索高级副总裁兼总经理 Brian Provost 表示,雅虎搜索将于2024年第一周推出。雅虎和Bing同样是不可忽视的SEO流量来源,记得绑定上站长管理后台。</p><p><span>https://searchengineland.com/yahoo-search-to-start-rolling-out-in-the-first-weeks-of-2024-434729[6]</span></p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-f10f5ce95bc8a969.jpeg" img-data="{"format":"jpeg","size":38118,"width":1080,"height":407,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>筋斗云SEO近期案例</h2><p><span>在线咨询服务行业</span>,5月开始启动SEO服务,服务半年左右,10月看自然搜索流量从7万提升至14万,环比上涨100%,网站流量持续增长中:</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-dda1047a98355e3b.jpeg" img-data="{"format":"jpeg","size":64536,"width":1080,"height":625,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p><span>欢迎+好友多多交流,分享SEO成功经验~</span></p><p><span style="color: rgba(0, 0, 0, 0.85); font-size: 18.72px;">参考资料</span>
</p><span><span>[1]</span></span><span style="font-size: 16px;">关于 Google 搜索更新情况的问答: </span><em style="font-size: 16px;">https://developers.google.com/search/blog/2023/11/q-and-a-on-search-updates?hl=zh-cn</em><span><span>
</span></span><span><span>[2]</span></span><span style="font-size: 16px;">搜索质量评分者指南: </span><em style="font-size: 16px;">https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf</em><span><span>
</span></span><span><span>[3]</span></span><span style="font-size: 16px;">Google’s 2023 Search quality rater guidelines update: Here’s what change-SEL: </span><em style="font-size: 16px;">https://searchengineland.com/google-2023-search-quality-rater-guidelines-update-changes-434981</em>
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