When deciding which type of advertising to use,the first thing is to consider the cost.The company should decide the type of advertising according to the budget.If is is so expensive that the company cannot afford it,it will cause unneccessary burden to the company.
In addition to cost,also remember that is should reach vast number of target customers.For example,if the product aims at senior citizens,it should not choose the Internet because many senior citizens do not surf the internet at all.In this case,radio or newspaper can be good alternatives.
Besides you should consider whether it is a short-term or long-term promotion.If the type of advertisement can provide you with long-term promotion of a product or service that can reach immense audience,it can still be cost-effective because it can reach vast number of people at a time at a considerable low price.
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When planning advertising campaign,the first thing to consider is the age and gender of the target customer.Only when you know the age and gender of the target customer can you know their likes and dislikes, and the media they often have access to.
It is also a good idea to consider the typical income of the target customers.Their typical income can tell you the type of products or services they may enjoy.Your advertising campaign will be futile if you are aiming at people with the wrong income group.
In addition,don't forget to make an investigation into what they read in order to select an approprivate type of advertising.If the target customer doesn't log on the internet at all,launching your advertisement online will lead to nothing.Similarly,if target customers don't have the habit of reading newspaper,having your advertisement printed on newspapers will surely be a waste of money.
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word of mouth 口碑，口头宣传，口头广告
mailshot邮件广告
TV commercial电视广告
billboard布告栏，揭示板，广告牌
spam滥发邮件，垃圾邮件
newspaper advert报纸广告
internet advertising网络广告
search engine搜索引擎
expection预期，期望
brochure小册子，宣传手册
sample
case study案例研究
ringtone手机铃声
in small print用小字
graphic图形
in bold
subscription订购，订阅
subscription fee入网费，开通服务费
launch a formal ivestigation展开正式调查
soft drink软饮料(指不含酒精的饮料)
spit out 吐出
target audience目标观众
organic有机的，天然的
yoghurt酸奶
Shape yoghurt塑身酸奶(指帮助减肥保持身材的酸奶)
fat-free脱脂的，不含脂肪的
artificial sweetener人工甜味剂
preservative 保鲜剂
colorant色素
additive 添加剂
ingredients list成分清单，成分列表
online complaints form网上的投诉表
promotion促销，推广；提升，晋升
marketing 营销，市场营销
promotional gift用于促销的赠品
