There are so many similar products in the market.
It can be hard to know what to buy.
Before you buy a product, here are some factors to consider.

Product features
A product's features include its appearance, parts, or capabilities.
They usually improve a product's performance.
They also provide benefit to a product's customers.
For example, a feature of a watch can be it's waterproof.
A1: What feature do you look for when choosing a car?
B1: I want a car with more than five seats.
A2: Can you introduce the main features of this watch?
B2: It records your heart rate when you're wearing it.

Price
Price is a major factor that affects people's buying decision.
Besides the purchase price of a product, you may also need to consider its hidden costs.
For example, the hidden costs of buying a car include parking fees and cost of maintenance.
A1: How much is it? It doesn't have a price on it.
B1: It's 89 dollars.
A2: Sorry sir, this is the lowest price we can give you.
B2: It's still too expensive. I won't buy it unless it's the right price.

Warranty
Under a warranty, a company will replace a broken product within a specific time frame.
A good warranty will last for a year or even longer.
Some companies even have lifetime warranty on their products.
A1: I bought this laptop two years ago. Is it still under warranty?
B1: Yes, it has a three-year warranty.
A2: What kind of warranty does this television come with?
B2: It comes with a two-year warranty.

Exercises beyond the original
Q: Why will customers want to buy a product with a good warranty?
A: They won't have to buy a new one if it breaks.

Q: What may be a feature of a desk?
A: You can change its height.

Product reputation
You may want to consider the soft aspects of a product, such as its reputation.
A product's reputation reflects how it is viewed by customers.
You can compare products' reputations by looking at customer reviews.
The product has a good reputation for its quality.
Their product has a higher reputation than their competitors'.

Exercises beyond the original
Listen & Repeat
This phone has better customer reviews.

Brand association
Another important soft aspect is a product's brand association.
Customers often associate a product with a logo, an idea or a celebrity.
For example, one of the strongest Nike brand association is "Just do it".
Nike is often associated with the spirit of never giving up.

Exercises beyond the original
Q: What may people associate a product with?
A: A logo or a celebrity.

Q: What is a product's reputation?
A: How it is viewed by customers.

Q: What can help reduce maintenance cost?
A: A lifetime warranty.

Q: What shows how a product is viewed by customers?
A: A product's reputation.