Chapter 1 The "Science" of Manipulation

⒈Of course, advertisers and people...are not content to stimulate emotions and/or plant ideas in our minds.

⑴advertiser广告商

   advisor顾问

⑵与stimulate长得很像的副词,stimultaneously"同时地"。

⑶[plant ideas in our mind]plant这里是动词"(使思想、信念等)植根于"的意思,"to make sb think or believe sth,especially without them realizing that you gave them the idea",词组:plant sth in sth

plant也是一个用法挺多的词。

作名词时,①植物,②工厂;发电厂,③(不可数)工业用的大型机器、设备,④内线、卧底。

作动词时,①种植、播种,plant+植物"种某植物";plant sth (with+植物)"在某地种某植物"。②安放。③(秘密地)放置,安置(为了把它藏起来)。④栽赃,词组:plant sth (on sb)"给某人栽赃某物"。⑤使卧底,安插(密探),词组:plant sb (in sth), eg. He was an America spy planted in Africa during the war.⑥文中的意思。


⒉Before long, it becomes indistinguishable from ideas (developed through careful thought).

⑴括号里的是定从。

⑵before long 不久之后

   long before 很久以前

可以这样记忆:[before long]before 的第一个辅音字母b读起来有那么一丢丢像"不",所以这个词组就是"不久之后"。[long before]就直译就好,long 久,before 前,很久之前。


⒊Sadly,.......,or reader does not make up his own mind at all.

⑴[not...at all]一点也不

[no longer][no more]不再

⑵[make up one's mind]下定决心

[make up]编造(故事谎言等);弥补(补课:make up class);化妆;组成,拼装;构成

[make up for sth]弥补,补偿

[make up with sb]与某人和好

[make-up]n.化妆品。eye make-up 眼妆,put on one's make-up上妆,wear make-up化妆,a make-up artist化妆师


⒋Many of the beliefs (we hold dearest and defend most vigorously) may have been planted in our minds in just this way.

括号里的是定从。


⒌Many years ago, Harry A. Overstreet noted that "a climate of opinion,like a physical climate,is so pervasive a thing that those (who live within it and know no other) take it for granted."

⑴[climate of opinion]舆论

⑵[so...that...]如此...以至于...

⑶括号里的是一个定从

[no other]没有其他的,别无其他。eg. no other choice。I know no other leader.我不知道有其他领导者。

⑷[take it for granted]视为理所当然

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