What and who is marketers?
Marketers make chage happen: for the smallest viable market, and by delivering anticipated, personal, and relevant messages that people acutally what to get.
Marketers don't use consummers to solve their problem; they use marketing to solve other people's problems.
They use status roles and their decisions about affilifation and dominion to decide where to go and how to get there.
Persistent, consistent, and frequent stories, delivered to an aligned audience,will earn attention, trust, and action.
direct marketing is not the same as brand marketing, but they are both bassed on our decision to make the right thing for the right people.
1 the smallest viable market 最小的可行市场
2 anticipated 预料到
3 affiliation 联系
4 dominion 主权
5 delivered to an aligned audience 传递给一致的共同观众
